It's the fuzziness in the notion of information that gives the wiggle room to the almost (but not quite) circular definition. Not that I think the idea is impossible exactly to delineate; but we're groping for an understanding of what it is, in much the same way that natural science groped towards an exact understanding of the notion of energy. Steam engines made our notion of energy precise. Computers are now sharpening our appreciation of information.
To give the kind of clear example you're asking for, I'd say evolution creates information. I don't think it's sensible to suppose that that the genotype of every type of life, throughout all of space and time, is implicit in the initial conditions of the universe. Not have I ever met a biologist who believes such a thing.
But I don't hold that evolution as such is conscious. Even allowing that the creation of a single bit of information is accompanied by the smallest possible spark of "I AMness", a phenomenisca of consciousness, there still remains to integrate these into a sensorium. That demands the right sort of complex, organised body. Evolution itself has no such body; and nor does a hurricane.