I was thinking about value packaging the other day and I realised that they make it look so shit because then you really do have to make a choice to spend less money as everyone knows you're buying cheap stuff when it's going through the till. Which, let's face it, is where you get to make loads of dodgy judgements about the people in front of you who are already annoying you by taking ages with all their shopping and so you play that game where you guess their job and lifestyle.
Or is that just me?