I know but I'd rather not go elsewhere.
There's a Morrisons store and a Tesco both within walking distance of my house, but I'd rather drive 5 miles and pay more money just for the pleasurable experiance of shopping at Booths.
The car park and store is always empty because it's so expensive, the quality of the food is far better than I have seen anywhere else. And just to top it off, the staff remind me of the staff from the BBC comedy 'Are You Being Served', rather than the bunch of fuckwits and shiteboys they employ at the Morrisons and Tesco's near me.