No need to apologise. You seriously believe the public's values are a matter of information? That if only they knew the truth they’d, well, what? Impose a different social policy?
I mean, yourself for instance, it’s not a matter of information is it? It’s actually a particular ideal of what humanity should be. It’s an idea of what is cruel, say, and to what extent cruelty is acceptable. Knowing that the cruelty really exists isn’t going to make anyone feel anymore strongly against it. They may even take comfort in it, just as any audience can relish violence. Asserting a kind of humanitarian species-being, corrupted and brutalised by lies, just reinvents the paternalistic narrative that led to the current malaise.
You’re left with a three way choice. Given that people are not what you would have them to be, are they misguided, evil or stupid? The misguided angle, the matter of information, rather assumes you have special access or insights they don’t share. Seems unlikely.