It keeps falling
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How NME Has Flushed Its Moral Compass Partnering With Ladbrokes | The Quietus
The NME has been brazenly courting brand money for decades; but as the power of the magazine brand has diminished, the more exponentially desperate its brand deals have become. There was Carling in the late 1990s and early 2000s sponsoring the NME Awards and related tours. This was followed by...thequietus.com
A 2022 study by the Gambling Commission laid bare just how much damage gambling does to young people under 16 and their families. 78% of young people who had spent their own money on gambling in the past 12 months "did so because they regard it as a fun thing to do". A YouGov study in 2020 found "7% of the population of Great Britain (adults and children) were negatively affected by someone else’s gambling". It also found that, among those aged 18-34, 4% were deemed "moderate-risk" gamblers and 5% were deemed "problem" gamblers.
I used to buy them all ! NME, Melody Maker , Sounds , even Record MirrorStopped paying NME any attention after my first Glastonbury where they sponsored a stage and noticed how samey all the acts on it were. Used to be good though for keeping tabs on upcoming gigs which were back then mostly in SU's of Unis in a way i don't think happens any more
There was a newsstand by Tottenham Court Road tube used to have them the day they came out, when I was at school went down every Thursday to get MM and Sounds and sometimes NME. Had hundreds, only got rid of (most) of them this year, to the charity shop. Kept me ones from the 1970s tho with the Sex Pistols inI used to buy them all ! NME, Melody Maker , Sounds , even Record Mirror![]()
I used to pay for the NME, and walk out with the others tucked under my shoulderI used to buy them all ! NME, Melody Maker , Sounds , even Record Mirror![]()

Don't remember seeing Record Mirror in Ireland but would buy the others, Hot Press and on occasion, Smash Hits or No.1.I used to buy them all ! NME, Melody Maker , Sounds , even Record Mirror![]()
What’s it to do with the NME though?I'd never get rid of my betting apps but that Ladbrokes (one of the apps I don't have) tie-in is awful. You have to sign-up and then you have to play the free game several times before being entered into the draw. This is just tempting addiction .
Apparently the new print version of the NME costs a tenner!really going for the Dad rocker market.
What’s it to do with the NME though?
Apparently the new print version of the NME costs a tenner!really going for the Dad rocker market.
To get into one of their promoted shows you have to sign up AND play in the Ladbrokes app. My point that was while I have always gambled on sports responsibly and often profitably a lot of susceptible kids will be introduced to this site and the landing point on the app will be those awful fruit machines. Highly irresponsible.What’s it to do with the NME though?
I used to buy them all ! NME, Melody Maker , Sounds , even Record Mirror![]()
So you have a link that explains that?To get into one of their promoted shows you have to sign up AND play in the Ladbrokes app. My point that was while I have always gambled on sports responsibly and often profitably a lot of susceptible kids will be introduced to this site and the landing point on the app will be those awful fruit machines. Highly irresponsible.
Ahh I had a look at NME articles on it and they seem to be edited cos of this article and a twitter outcrySo you have a link that explains that?
I work in the industry and that's a disgraceful attempt at a promotion.