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The fall and fall of NME

Good riddance: I don’t think anyone who is actually interested in good music will care if NME folds. 1990s Britpop, with Oasis and Blur et al getting massive, and indie music becoming the mainstream, wasn’t really a good thing for NME because it ended up becoming a yoof-orientated ratings-chaser: it now just covers daytime Radio 1 indie bands.

But it isn't true that no-one reads/buys music magazines: Plan B magazine is thriving, and covers the musically adventurous bands that NME used to cover. Specialist mags (Songlines, fRoots, Hip Hop Connection etc) seem to be doing quite well. What these all have in common is they have a kind of fanziney attitude.

I reckon it’s a shame that live reviews seem to be dying out. I used to love reading NME’s live reviews pages – they got as much, if not more, space than album reviews – and you could go and check out bands you'd read about a couple of days later. (well you could if you lived in London like me.) What’s strange is that even though more people go to gigs than ever, they’re not really reviewed as much – whether in print or online.

I wouldn't say that Plan B is exactly thriving but it is a good magazine which covers an excellent range of music. If you look closely quite a few of their writers also write for other publications like the NME and the Guardian but they have a bit more freedom to write how they want in Plan B.

I wrote a research project about the declining popularity of music magazines a couple of years ago at uni, can't remember half the research I did but I have 4,000 words on the subject if anyone is interested/bored enough to read it.
 
Good riddance: I don’t think anyone who is actually interested in good music will care if NME folds. 1990s Britpop, with Oasis and Blur et al getting massive, and indie music becoming the mainstream, wasn’t really a good thing for NME because it ended up becoming a yoof-orientated ratings-chaser: it now just covers daytime Radio 1 indie bands.


I reckon it’s a shame that live reviews seem to be dying out. I used to love reading NME’s live reviews pages – they got as much, if not more, space than album reviews – and you could go and check out bands you'd read about a couple of days later. (well you could if you lived in London like me.) What’s strange is that even though more people go to gigs than ever, they’re not really reviewed as much – whether in print or online.

Now, now. I have the current issue in front of me and they've given a big 8/10 review to The Week That Was which is music that would go whoosh over Jo Whiley's head. They've also given good reviews to US bands Bowerbirds and Jaguar Love and also inform me that Local H have just delivered their sixth album (sounds like the other five, apparently). There's lots more examples like that.

After a spell of doing reviewing lost of smaller gigs in the Radar section, they've disappointingly cut the number of live reviews but still did a review of Bug playing 3rd Base in Brixton.

I'm not a fan but I'd miss flicking through it if it went under.
I don't think much of Plan B but again, it's better that its around than not.
 
it's killed the pornography market for the 14-27 demographic stone dead

Meh, i'd much rather flick though a mag with real pages. Same with music mags. Shame they are all shit. I used to love a good MM with a free record. Mind you I got RM now and then too (yipes)
 
It's because it's crap

People will still buy magazines if they are good, I remember 'The Face' magazine used to be great, and then it just turned crap and everyone stopped buying it, if NME got ahold of some decent journalists and found some decent music again then they wouldn't be in trouble. I don't believe that the internet will ever kill off hard press, you don't have any quality control on the internet, people would still shell out a pound a week or whatever it costs if it had decent writing and covered interesting bands rather than churning out music industry shit
 
Most kids find the music on the internet, so music mags need to either have excellent photography, enthralling writing and stuff that can't be found online. Thing is, I've bought a NME issue about last year when Tony Wilson died, and other than a few good photos, it has nothing else. The writing is vapid, few of the mentioned bands are interesting (Arctic Monkeys? The Enemy? Pah!) and it surely could use some essay-stuff articles - for instance, one of the 1992-ish Voxes had a terrific article about how Vinyl isn't dead yet, written by a certain John Peel :cool:

On the other hand, I've bought a few 90's Select and Vox issues, mostly for the interviews and other stuff that can't be found anywhere else, such as contemporary reviews (a lot of those found online were written a few years after the album in question was released, and tend to be somewhat tainted by whatever happened between those years), ads for new albums, singles and gigs (I've opened a blog with them), news ("Happy Mondays in difficulties to complete fourth album"), and other contemporary stuff - one of them has a "upcoming bands" section with Oasis and Tricky :D
 
lol. Bin bags spilling Escort, Fiesta, Razzle and Club and other quality erotica! It was the Forestry Commision land for us...on our quests for second hand porn!

I'm glad I wasn't the only one :o

Although the appeal of finding second hand stroke mags in rubbish tips started to pale slightly when we found one with some still-warm man fat spread over its pages and realised the pervert would still be hanging around somewhere nearby.
 
Most kids find the music on the internet, so music mags need to either have excellent photography, enthralling writing and stuff that can't be found online. Thing is, I've bought a NME issue about last year when Tony Wilson died, and other than a few good photos, it has nothing else. The writing is vapid, few of the mentioned bands are interesting (Arctic Monkeys? The Enemy? Pah!) and it surely could use some essay-stuff articles - for instance, one of the 1992-ish Voxes had a terrific article about how Vinyl isn't dead yet, written by a certain John Peel :cool:

I still have a read of my brother in law's NME once in a while and quite like it, but then I was a religious buyer from 15-30 and felt bad when I stopped buying it regularly. I have to admit I've now got a sub to (The) Word which probably makes me a middle aged, middle class Radio 4 listener of the highest order.
 
Ah, the annual death of teh NME thread. But the bugger still won't die. Waste of paper these days IMO. And yet there are great music mags out there. I still love Plan B (although where it will go without Everett at the helm is hard to say), and Roc-A-Rolla and Wire keep me interested in noisy and over-clever stuff.
 
I stopped reading it when the Libertines came out and that Doherty twat was in every fucking issue..It's pretty awful tho tbh
 
my girlfirend found these bound archive copies of every NME from 1981 to 1992 at this carboot and got them for free, you can see how good it used to be. well, how much better it used to be anyway.
 

That woulda been true 10 years ago but when Chris Donald fucked off it went rapidly downhill, i mean what is so funny in things like "Drunken Bakers" etc? I remember the glory days - Postman Plod, Farmer Palmer (that seemed to disappear when CD moved to the countryside and found new friends!), Cockney Wanker
 
fuck off! drunken bakers is ace - one of the great tragedies of our time.

viz is inconsistant for sure, but when it's good, it's brilliant. and that's good enough for me...
 
It keeps falling

The title has changed hands several times in the past quarter century, from IPC to AOL Time Warner in 2001, later rebranding as Time Inc in 2014, to BandLab Technologies in 2019. With each new owner, it appears the brand bar gets lowered ever further as ethical considerations are booted into the ditch.

In July this year, the NME ran a "paid for ad feature" for Viagogo, the company than is applying Rachmanism to "secondary" ticket sales, dribbling out some nonsense from a Viagogo-funded "poll" which "revealed that more British gig goers are considering travelling abroad to see their favourite artists".

It is not the only music magazine brand to have aligned itself with morally dubious "secondary" ticketing companies. The Q Awards in 2016, for example, were shamefully sponsored by StubHub.

This all feels relatively benign in comparison to the NME’s next stepping stone across the brand swamp. At the start of August, it signed up with "new entertainment platform" Ladbrokes Live to bring back the "iconic" (their word) Club NME live nights, where thousands of free tickets will be given away.

It’s not just NME debasing itself here as Ladbrokes Live, its rancid new "play" in live music, has also partnered with other music-centric companies such as the O2, AEG, AXS and All Points East. In order to get tickets, you have to be over 18 and sign up for a Ladbrokes account and then use one of your "3 FREE WEEKLY PLAYS for a chance to win them". I ask you.

 
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