Hi. Joker here. More than happy to take on board criticism around the B£ but you are definitely unfair to frame it as a scheme that is in any way duplicitous or that traders are somehow strong armed into something that they don't want or aren't aware of. Very, very few traders 'cash out' and exchange back into sterling. Increasingly we see traders spending their balances on supplies or using Brixton as their leisure base. Many owners are, for the first time, eating in each others' restaurants. I don't think there's a business in Brixton that takes the B£ that hasn't benefited from some kind of free promotion of their specific business, not to mention the general campaign around shopping locally. The B£ is not an 'alternative currency' in the sense that we are not telling people to abandon their sterling altogether. Look at it as a complementary currency, one that can do things that sterling can't. Thanks to the B£, Lambeth staff are donating a % of their salary to local charities like the Brixton Food Bank. That's a good thing, isn't it? Brixton is changing at an incredible rate, and we only need to look to other parts of London to see how the general pattern goes. The B£ (along with lots of other local initiatives), is trying to see if that change can take place in a way that preserves local character and is to the benefit of everyone, not just those who have a disposable income.