OK, Leon works (or should be snapped up) by a local weekly; AnnO'Neemus ditto the council's "information" (read PR) sheet and gets three times as much.
I just binned it
As for whether press release writers pay any attention to the lessons of what appears in print... nope. The art of good subbing is to do a total rewrite in such a way that the writer congratulates you for not changing a thing.
But if anyone's writing a press release for a local paper about a campaign or something, note: write it in the style of the paper (like Leon's), with one sacrificial paragraph (often placed next-to-last) and they'll probably paste it into Quark.
I just binned it

As for whether press release writers pay any attention to the lessons of what appears in print... nope. The art of good subbing is to do a total rewrite in such a way that the writer congratulates you for not changing a thing.
But if anyone's writing a press release for a local paper about a campaign or something, note: write it in the style of the paper (like Leon's), with one sacrificial paragraph (often placed next-to-last) and they'll probably paste it into Quark.


interesting exercise!