M&S seem to be surprisingly inconsistent at sourcing good strawberries.
They're improving at strawberry differentiation, though.
Two years ago, you'd find Elsanta and Driscoll Jubilee on the same shelves, mixed around a bit, with exactly the same price tag. Clearly just coming in as separate crateloads, similarly stocked and sold.
Last year, they upped the price or downed the quantities, put them in packs with black labels on (instead of their usual strawberry-beige) and sold them as branded JUICY BRITISH DRISCOLL strawberries too.
I'd add with this latest lot - they're sneaky bastards. They smelt great through the packaging, and only revealed themselves to be watery flavourless piss on a proper bite.

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They taste very good, but also very different from a fresh-picked, healthy strawberry. In terms of natural strawberries, the smaller medium-red ones are generally sweetest. the bigger and darker ones are more bitter. the opposite seems to be true when you buy Driscoll's which makes me wonder what they do to them.
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