I think that the editor and your good self are doing a fine job of disproving that! Given how polarised many (most?) people are when it comes to the tedious Mac'v'PC debate, I find it doubtful there'd be all that many people who, when looking to shell out big bucks on a high end lappy, would be vacillating between a Mac & a PC. I would imagine that most of them would already be firmly in one camp or the other - in which case this Sony isn't really competing with Macs, it's competing with other high end PC laptops.