ymu
Niall Ferguson's deep-cover sock-puppet
The 15% fat in ice cream is by weight. It'd be a higher % by calories because fat is very energy dense. Food labelling requires the weight of fat included, not the calorie contribution it makes.Wait... I have confused matters here
15% could be high, depending on what else is in the food...
I read that athletes are ok on a calorie ratio of about 65:15:20 carbs:fatrotein (the ratio depends on what activity you're talking about and which nutritionist you talk to)...
So a food might have 15% of its calories as fat, the actual food might not contain 15% fat (because it contains water and insoluble fibre and whatnot - stuff that we cannot get energy from)
So... that's why 15% didn't sound high... see where I was coming from? in reality a food could contain 15% fat, 20% carb, 15% protein, and 50% water, now that would be pretty high in fat.
There's no way that the "85% fat free" claims relate to % calories because they'd be able to make the claim sound even better if they based it on the weight.
rotein (the ratio depends on what activity you're talking about and which nutritionist you talk to)... 
oh dear. How silly.