I utterly detest flyering. I really hate approaching people with an ulterior motive.
Simply handing them out is not enough, you really have to sell the night and talk to strangers about it, and I find that really hard.
However, when I get into conversations organically (as always happens) it is fantastic to be able to invite someone along and give them a flyer. I've got loads of people along that way, and usually they have stayed friends ever since.
I was stunned to go back to a stranger's house party once to find some of my flyers from a few years ago on the wall.
Was literally mind-blowing.
FB and internet advertising is one thing, but if a punter can associate a face and personality with a party, it can really swing whether they go or not. Plus dont forget the souvenier factor. People like to collect things. If you have decent flyers with a common theme, it can really build up brand identity.
Back in Manchester, Havok had the best flyers going... it was important to hold onto them, they were fricking awesome!
http://havokreloaded.webs.com/apps/photos/album?albumid=4313675