I just went to Asda to buy some basmati rice. Once at the correct aisle, I browsed the available selection. There were x2 own brand bags that caught my eye: Asda white basmati rice, cooks in 12min. Asda easy cook basmati rice, cooks in 16min. I am saving 4min of my life later today by taking the not-so-easy route. While some reasons come to mind for the difference in cooking time in favour of the non-easy-cook basmati rice, I'm choosing to bask in the seeming contradiction.