Everyone I've recommended 30 Rock gets hooked on Alec Baldwin. While the GG are mostly the industry patting itself in the back, all three he won as best comedy lead actor are well deserved - If there's a scene with him, you know it will be good.
Other series currently broadcasting, I've decided to give Mad Men a go, and the stuff is excellent. Very well written, with a terrific ensemble cast. Everything seems believable, although it seems everyone goes through a packet of smokes every day. Other than that, Friday Night Lights (for middle america sports drama) and House (which I cannot recommend much these days - I watch it more out of habit and sassy one-liners than being any good).
Been thinking about adding something new with no more than 40 episodes broadcasted, might be Californication.