Seems to have been a fashionable approach for a couple of years now! Lots of photographers have made reality look false by giving objects an un-objective treatment. Loads of this model looking work around. It's all about stripping the image of all visual clues to scale and size. And, in some cases adding distorting clues (e.g. disproportionate wave sizes) thus creating a visual illusion. Very clever!
But, even more clever for me is the German photographer (who's name I can't remember) who built models of houses and estates in a studio environment and photographed them as objective truth. Virtually impossible to tell they were actually models not real buildings. Incredibly clever!
The V&A put on a great show a few years ago called Seeing Things all about photographing objects. How photography has made the simplest of objects become iconic and how objects are not always photographed objectively. The German photographer I mentioned featured in the exhibition. As did Sian Bonnell's pudding photograph - truly brilliant
It's done with a tilt-and-shift lens, more commonly used for squaring up the perspective on tall buildings. They allow you to move the angle of the axis of the lens away from perpendicular to the film/sensor plane
A by-product is the effect of massively reducing the depth of field on more distant focal points to levels that you'd normally expect to see only close up with the aperture wide open, giving the illusion that the subject is of a completely different scale, like a model of itself.
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