Music in adverts

[matt m]

Anyway, from a moral point of view, shouldn't it be more a question of WHOSE adverts bands license their music to, as opposed to whether they do so at all?

I mean, how is letting your music sell a company's product any different to letting your music bankroll the bonuses of a multinational entertainment company's boardmembers?

Or, indeed, even signing to a major record label that is unlikely to be any more scrupulous in its practices than whatever company you'd be promoting on a TV advert.

When it comes down to it, it's not a moral or ethical question. It's a cool/credibility thing. If you let yr music get used, you don't lose your moral standing; you lose cool points. I imagine the balding middle-aged JAMC are probably long past giving a shit whether anyone thinks they're cool.

 

[stavros]

I know they're very popular at the moment with the youngsters, but I saw Glasvegas compared to the JAMC in a review. I downloaded a Glasvegas track and couldn't hear it myself, but could their popularity spark an albeit small retro-revival of the JAMC? Or am I naive?

 

[Silva]

I know they're very popular at the moment with the youngsters, but I saw Glasvegas compared to the JAMC in a review. I downloaded a Glasvegas track and couldn't hear it myself, but could their popularity spark an albeit small retro-revival of the JAMC? Or am I naive?

Nah, it's the other way around. There's a lot of bands picking up the hints left by early work of the Reids in the past few years: the last Magnetic Fields album was admittedly an attempt to be more JAMC than them, A Place To Bury Strangers sound like the Reids over industrial beats and a few other upcoming bands like Joensuu 1685. However, as shoegaze is also making a slight return, is difficult to see if some bands are trailing the Chain or the Valentines. Or even both.

Glasvegas share the location and the blend of 60s pop (Surf rock with the JAMC, Do-woop with Glasvegas) and VU feedback. They're not exactly pickpocketing, but changing the influences.