I was putting into the equation all the stuff he does with the internet - free albums downloadable without any restrictions, the raw files available for people to remix and upload, the use of technology to promote (look at this for an example
http://en.wikipedia.org/wiki/Year_Zero_(album)#Promotion - using websites, usb keys left at gigs around the world for fans to find, heat sensitive CD's that change colour etc, the innovation in sound and lighting to match the mood of the songs in a live setting, and all that other gubbins.
yeah - he took the Ministry blueprint (and looked at how far *they* travelled from their debut to where they are now), and refined it.
Obvs - its all horses for courses, but thats my suggestion based on the whole concept of the group (maaaaaaan), and the advances they have made in sound/vision technology