Content-free marketing
EXTRAORDINARY claims aimed at gullible people are distressingly common. Less common are utterly incomprehensible claims aimed at... well, who knows?
Andrew Hemsley finds P.W.B. Special One Drop Liquid unusual in that it is almost impossible to work out what it's supposed to do. According to
www.tinyurl.com/388k4n, it "possesses a most extraordinary property. The human senses, in common with the requirements of all living material including trees and all other green plants, have evolved the requirements for forward facing light energy."
What's that, then? Not much help here: "Light, in common with most energies within Nature, readily forms an inverse pattern of itself when encountering an obstacle. Light is particularly modified when encountering a transparent obstacle... To demonstrate the inverse pattern formation on objects which fill the modern environment, simply place salt on one face and sugar on another face of the object."
There may be a clue in this instruction: "All Compact Discs should have a drop of the Special One Drop Liquid applied to both sides and spread across the surface using a finger tip" - but we are also advised to put it on photographs and electric light bulbs.
So what is it about? What would it do if it worked?
Feedback can't even find a price for the stuff. But there are many more puzzling gems of content-free marketing at
www.belt.demon.co.uk/price.html. These include a "Quantum Clip - capable of manipulating certain inanimate material into a condition that mimics the quantum state of our living senses", at a mere £500.
