It's a long-established truism in technology journalism that stories about Apple are pretty much guaranteed to do better than just about any other subject.
And why? It's certainly not because of the total size of the user base of Apple products. Rather, as has been very well chronicled in newspapers, magazines, online, and in books, the passion felt by the community of Apple users far outstrips its size.
Now, with the release of
MacHeads, you can add movies to the roster of media documenting the full fervor of the Mac faithful and their particular brand of do-it-yourself brand evangelism.
MacHeads, a 54-minute film by the Israeli director and producer team of Kobi and Ron Shely, has its world-premiere Wednesday with a screening at
Macworld, a suitable place for a film about 25 years (or more) of Mac fanaticism, especially because much of it was filmed at Macworld 2007.