But you were comparing the Apple brand with a luxury brand like BMW.the iphone is a different category of product to laptops, that's why
It's like asking why don't BMW make a <£5000 hatchback?
Apple could bring out a smaller laptop but have chosen not to!

No, I was comparing BMW cars with apple laptops. Apologies for the confusion.But you were comparing the Apple brand with a luxury brand like BMW.
Overlooking the obvious flaws in that comparison, they still produced the relatively affordable BMW Compact, described as "basically a truncated liftback version of the BMW 3 Series."No, I was comparing BMW cars with apple laptops. Apologies for the confusion.
I wonder if the "I'm a PC" adverts have had an effect. A bit of genius marketing.
They've taken Apple's image attack on PCs and flipped it entirely on its head. Whilst refuting Apples marketing attacks they have made themselves look more diverse and unpretenciously cool than Apple in the process.

Those "I'm a PC" adverts were seriously awful
Based on a complete (and, most likely, deliberate) misunderstanding of the "I'm a Mac and I'm a PC" ads that Apple released.
I hated the oh-so-smug Apple adverts that just seemed to reinforce the stereotypes that some people have of some Mac users.
But those aren't included in the figures in the OP, which are for desktops only.The sale of XP netbooks must have also contributed to the success of Windows machines too.
Seventy-eight percent of PCs sold in November via retail chains were notebooks;
Netbooks were 3.6 percent of all notebooks sold in November;
Apple was flat in November with notebook growth–MacBooks–up 22 percent, but offset by a 38 percent decline in desktop units.
Isn't this a bit of a non-story. Mac laptop sales are remaining heathy (up 22% against a 15% rise for Windows laptops, even in these cash constrained times), whilst sales of desktops are in decline in the last quarter in the US alone - perhaps to be expected given that both the mac pros and imacs are due a product line refresh. Equally, until Adobe get their act together on 64 bit CS, there isn't going to be the same drive to replace corporate desktops. IIRC Safari's marketshare continues to rise at the expense of IE, with other indicators suggesting that the proportion of active macs continue to rise - perhaps showing a greater longevity for macs if anything.
Profit margins remain healthy, Apple continues to have billions of cash reserves, and I doubt they're cacking himself quite yet, especially when iphone and ipod sales remain strong and more than compensate. An cut down EEE style netbook isn't Apple's style, and whilst the demand for a 'mid range' tower continues to be voiced in the more techy community, I doubt it's a high priority for Jobs and Co.


Not that news about Apple products are in the slightest bit hysterically reported, of course.Any news involving Apple tends to be slightly hysterically reported, the truth often being a little more prosaic and logical.
How can anyone fail to amused by a load of prancing pricks high fiving people at the cash register. It's priceless entertainment! And a bit tragic too.Still, at least Apple stories of all persuasions keep you nice and animated.
From a technical perspective, a £300 netbook with a 1.6GHz Atom CPU or similar probably wouldn't run OS X 10.5 very well. 10.5 has similar system requirements to Vista, which isn't much fun on low power CPUs. Apple are anal about user experience and wouldn't be keen on such marginal performance
I agree.
Just the other day I was thinking it's one of the worst large advertising campaigns going at the moment.
It feels somehow like it's geared to an American audience or something... it just doesn't seem right. It has the feel of adverts that are designed for global airing and dubbed into multiple languages. Like those chewing gum ads.
Even the typeface they use is ugly and inappropriate.
Despite my joshing here, I really would have been interested in getting a Mac netbook. It might have been a great way for the company to introduce new users to their way of doing things too....it does run OSX well- 'very well' is too subjective
http://www.theregister.co.uk/2008/12/16/pc_sales_november_2008_npd/
It would appear that the 3% market share Apple has gained over the last few years was totally dependant on easy cash - now no-one can afford macs, and they're all coming back to nice cheap windows. Or perhaps it's all the sexy games we've got over the last few months - Fallout 3, Farcry 2, COD 5 etc.
Combined with Steve Jobs iminent death, and the impending release of the almighty Windows 7, it looks like it's time to short APPL!
Complete non-story really.Isn't this a bit of a non-story.
I just don't think will happen. There are just too many compromises involved with netbooks to make a control freak corp like Apple to want it to become anyone's first mac. They couldn't even drop the requirement for solidity, widescreen and a proper keyboard on their version of an ultraportable
They're more likely to keep on with improving the iphones and touches as a kind of first tablet/netbook type affair imo.
Apple want to be first-choice dominant in markets that they go into, which either means creating a new one, picking one that was lackluster and claiming it as theirs, or some combination of the two. They can't do that with netbooks.
They could do that with a small tablet, or large iphone, or tablet equivalent of a netbook. It would be a bit risky as UMPCs and tablets have never really caught on, but maybe they will try one day. If they could somehow make it foldable so it would still go in a pocket, maybe it would work.
I don't think there's anything particularly wrong with current PC tablets, I just think people don't want to buy them.