Discussion in 'photography, graphics & art' started by editor, Sep 8, 2017.
It's kind of fun if you're bored
Tailor Brands | Design a Logo & Create Your Brand
I've seen (and created!) worse:
Shame you have to log in.
Just make up an email address.
Funny you should mention this subject.
This article made me laugh a few days ago. The writer is so far up his/her arse... plus, there's no mention of services like Fiverr, which introduce another tier in the logo design hierarchy.
Logo Design, But Not Like This – The Logo Creative© ✏ – Medium
It can only be a matter of time before the talented designers fight over the same sort of niche as bespoke fashion designers, and the rest of the market is serviced by free/cheap as chips providers.
It's an ideal career option for someone with a bit of artistic flair in a third world country, for example. As long as they've got access to a reasonable internet connection and a decent pc capable of running a few hooky Adobe applications, they're laughing. No other overheads.
I'm guessing it's 'free' to create the logo but you don't have any copyright. So a few years down the line they can look up all these businesses and decide how much they can get away with extorting. Quite a clever business model!
Some of the logos for the most famous companies in the world are devastatingly simple.
Years ago - before the internet - some people thought that the logo had to convey much more info about a company than it does now, but with brand values being established across multiple channels (social media/web etc) it's nowhere near as important. Moreover, because logos have to be used in multiple sizes (mobile/web icons etc) super fiddly ones are likely to be far less effective.
Years ago I had a simple logo which irritated me.
Our Ad Agency wonks had devised it in a Mac only font, so we had to keep going back to them for variations on the theme and couldn't easily integrate it with Windows programs in things like letterheads.
I changed it to a similar windows font, and shortly after that we dropped the agency.
I ended up using Amazingly Simple Graphic Design Software – Canva recently, which is quite good with loads of custom bits and bobs, it's also good at keeping everything in the right place with making bigger and smaller, with a simple "print screen" and a bit of adding transparency yourself, it makes it really easy for the unimaginative twat like me to create good looking stuff for free.
I do feel I should probably give them a bit of cash thou now. So I'll prob give them a one off donation shortly to actually get a proper vector version off them, which will save me a few seconds work!
I was reading an article that made doing the logo sound really straightforward (especially with all the free logo design software out there)- I'm thinking about doing this for my business to save on start up costs, but I don't know if it would actually be less hassle in the longrun to pay a professional to do it for me?
Anyone have any experience of paying for a logo design themselves and know whether it's particularly expensive to do? (And/or worth it?)
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