kyser_soze said:in many cases it'll be plugging how much cheaper using an Oyster card is which is of direct relevance to an audience using the tube who may still be paying full price for paper tickets.
I think gloating is the word. If Oyster was just standard cheaper and nothing else, it would sell itself (ever heard of word of mouth?). Because there are so many catches it has to be pushed. So raise the prices of all other tickets and then gloat about how much cheaper Oyster cards are.
That's how it feels to me when I look at the advertising.
I get your point about having to compete with private companies, but public companies should work on their strengths and part of that is that they are NOT private companies.
If we didn't feel as Londoners that we are being shafted by public services from day to day we wouldn't need to be fed this propaganda to convince us that these companies are there for our benefit.

.they're fine on the horizon far away in clusters, but as individual building all over the place, they're not.