We do indeed.
Self-promotion is one thing the Swappies (Grrrr!) do very well. They have shown themselves very adept at attracting members by presenting themselves as the only game in town. Granted, most of those members then leave within a matter of weeks, but they are good at promoting themselves.
Maybe AF needs to discuss at conference, at a national level, what sort of promotion we are comfortable with. I don't mean suckering people in who may not know any better, but taking a serious look at the negative image that Anarchism and Anarchists have in the wider world.
I was in the meeting at the Bookfair, when we were discussing how to get out of the activist ghetto and how many calls to do so have been made and seemingly largely ignored. I'd advocate looking hard at the kind of tactics, propaganda and actions we are employing, then keeping what is useful and discarding what is not.
As far as actions go, maybe we should be planning our actions with regard to the way we are percieved by ordinary people, rather than doing some obscure actions that only make sense to activists in the pub afterwards. It was Abbie Hoffman who said that every action must make an immediate and obvious statement, and I'm inclined to agree with him. We should be doing stuff that immediately strikes a chord, not stuff that means something to us while leaving ordinary people confused.