I'm a PC.
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pk
drink flounce rinse repeat
There's a very simple point - don't choose cross-eyed people to lead your naff ad campaign.
Is there a point to the campaign, and why are you defending an ad campaign anyway?
The original post on this thread asked for an example of one of the ads, which I (and only I thus far) provided.
I then went on to take the piss out of the ad campaign, which is what I do, generally.
pk
drink flounce rinse repeat
Which has nothing to do with this thread.
The thread was began thus: Does anyone have a picture of the billboard/stills picture of this advertising campaign from Microsoft?
Yes. That's exactly what I am doing. As well as enjoying the fact that all the ads were made using a Mac.
editor
hiraethified
Oh, the adverts can be seen here:
http://imapc.lifewithoutwalls.com/
http://imapc.lifewithoutwalls.com/
pk
drink flounce rinse repeat
Microsoft’s Meanest Envy.
The new “I’m a PC” ads portray a Hodgman lookalike as a stereotype, making it unclear if Microsoft is trying to portray the PC character as an unrealistic and unflattering attack by Apple (which the rest of the ad underscores), or if the company is trying to hijack Apple’s character as the “kind person you would rather have a beer with,” the message being presented by Windows Enthusiast pundits ever since the Get a Mac ads began playing.
That idea of the everyman PC is subtly hinted to in the [email protected] email address that appears in the Mac-created photos.
Is it there to tempt readers into sending love letters to the stereotypical PC character?
Why isn’t it [email protected]?
Why doesn’t it credit Apple?
The solo PC character creates an immediate association with Apple’s ads, which probably wasn’t the best way to spend $300 million, but certainly no worse than Mojave or the ‘Antisocial Gates’ short films.
Where was Mac?
Apparently, he was hiding behind the scenes to produce everything.
http://www.roughlydrafted.com/2008/09/19/microsofts-im-a-pc-ads-created-on-macs/
The new “I’m a PC” ads portray a Hodgman lookalike as a stereotype, making it unclear if Microsoft is trying to portray the PC character as an unrealistic and unflattering attack by Apple (which the rest of the ad underscores), or if the company is trying to hijack Apple’s character as the “kind person you would rather have a beer with,” the message being presented by Windows Enthusiast pundits ever since the Get a Mac ads began playing.
That idea of the everyman PC is subtly hinted to in the [email protected] email address that appears in the Mac-created photos.
Is it there to tempt readers into sending love letters to the stereotypical PC character?
Why isn’t it [email protected]?
Why doesn’t it credit Apple?
The solo PC character creates an immediate association with Apple’s ads, which probably wasn’t the best way to spend $300 million, but certainly no worse than Mojave or the ‘Antisocial Gates’ short films.
Where was Mac?
Apparently, he was hiding behind the scenes to produce everything.
http://www.roughlydrafted.com/2008/09/19/microsofts-im-a-pc-ads-created-on-macs/
pk
drink flounce rinse repeat
editor
hiraethified
And as for your 'point'
http://www.roughlydrafted.com/2008/09/19/microsofts-im-a-pc-ads-created-on-macs/
From your own link too. LOL.
http://www.roughlydrafted.com/2008/09/19/microsofts-im-a-pc-ads-created-on-macs/
kained&able
Here for the football.
I can't believe you haven't done the obvious
I'm a pc
dave
I'm a pc
dave
ChrisFilter
Like a boss.
Oh pk, you are sad
editor
hiraethified
Oh look. Apple have used PC-produced work. In a Steve Jobs keynote speech too!
http://jdeber.blogspot.com/2007/06/gigapixel-of-irony.html
http://jdeber.blogspot.com/2007/06/gigapixel-of-irony.html
camouflage
gaslit at scale.
pk
drink flounce rinse repeat
Continuing on:
The Epic Failure of ‘I’m a PC’ Ads.
The primary problem with Microsoft taking Apple’s ad slogan and attempting to turn it into its own proprietary self serving message is that Apple and Microsoft aren’t competing against each other to sell widgets.
Apple sells premium PCs it calls Macs, while Microsoft sells an invisible software license installed on most new PCs, software that most users aren’t even really aware of when they make a computer purchase.
Nobody really buys a PC to get Windows. Today, most consumers buy a new PC to use email and the web, things that don’t even require Windows at all.
There are now prominent PC products from Dell and Acer that don’t even include Windows, and that trend is just getting started.
By stealing Apple’s advertising line, Microsoft has unwittingly poured money into advertising “the computer” rather than its own software.
It doesn’t (and can’t) mention Macs directly or make any direct comparisons, as doing so would only bring additional attention toward Apple as the generic PC’s minority competitor.
However, by prominently saying “I’m a PC” and dressing up like Apple’s John Hodgman, Microsoft is spending its $300 million to reinforce the idea of Apple’s ads.
When you see and hear “I’m a PC,” you think “where’s the ‘I’m a Mac’ guy?
Oh right, it’s not an Apple commercial, it’s about the PC that is competing with Apple.”
LOL!
They're so desperate, they're setting up Windows stalls right in front of Apple stores!
The Epic Failure of ‘I’m a PC’ Ads.
The primary problem with Microsoft taking Apple’s ad slogan and attempting to turn it into its own proprietary self serving message is that Apple and Microsoft aren’t competing against each other to sell widgets.
Apple sells premium PCs it calls Macs, while Microsoft sells an invisible software license installed on most new PCs, software that most users aren’t even really aware of when they make a computer purchase.
Nobody really buys a PC to get Windows. Today, most consumers buy a new PC to use email and the web, things that don’t even require Windows at all.
There are now prominent PC products from Dell and Acer that don’t even include Windows, and that trend is just getting started.
By stealing Apple’s advertising line, Microsoft has unwittingly poured money into advertising “the computer” rather than its own software.
It doesn’t (and can’t) mention Macs directly or make any direct comparisons, as doing so would only bring additional attention toward Apple as the generic PC’s minority competitor.
However, by prominently saying “I’m a PC” and dressing up like Apple’s John Hodgman, Microsoft is spending its $300 million to reinforce the idea of Apple’s ads.
When you see and hear “I’m a PC,” you think “where’s the ‘I’m a Mac’ guy?
Oh right, it’s not an Apple commercial, it’s about the PC that is competing with Apple.”
LOL!
They're so desperate, they're setting up Windows stalls right in front of Apple stores!
pk
drink flounce rinse repeat
Oh pk, you are sad
Not really, seeing how I'm the one laughing!
ChrisFilter
Like a boss.
sleaterkinney
Well-Known Member
I booted up Linux today because my windowz is borke. It's not quite there is it, still feels like shareware as opposed to a solid OS.
8ball
As seen on TikTok
Oh yes, the ipod and stuff have been massive for them but they still have that inferiority complex that hangs heavy on their shoulders.
Their recent figures (before the recent news about Jobs) haven't been looking too good, though. Their 'luxury fashion item' take on computers isn't best suited to an economic downturn, I think.
wiskey
Albatross Admirer
editor
hiraethified
His conduct on this thread has been nothing short of bizarre. Who cares what computers the ad agency used?
ExtraRefined
Better than you at everything you love
rioted
redundant
Anyone with a sense of irony I should imagine.
Oh, and from way back in the thread: in a world without walls, what is the point of windows?
pk
drink flounce rinse repeat
Priceless!
Who cares if Windows machines are deemed too unreliable to produce HD video?
(er, I do actually, which is why I don't use them and advise other video people never to use them)
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