t0bytoo said:
A question for the web site developers:
A small business owner comes to you. He wants a small website built for his business. He hands you a paper tri fold brochure that has a few paragraphs of information. This is currently the extent of his marketing materials. It contains the following information
About Me
What I do
How much I charge
When I do it
How to get in touch with me
Assuming that you had the time, liked the guy and wanted to working for him. What questions would you ask him to learn more about what he needs and what would you proposal comprise of ?
Ignoring Garf and PK's spat, here's what I (as a professional web designer) would discuss with the potential client (requirements gathering prior to preparing a proposal and quote):
- Who are your customers?
- What do they want?
- Specifically from you?
- What are they likely to want from your website?
- What sort of people are they? (i.e. can they be easily segmented into age/ACORN/MOSAIC socio-economic groups; for example a company might be selling medical equipment only of interest to medical professionals, or installing loft insulation for pensioners)
- What do you (the client) see as the purpose of the website?
- Do you really need a website? (I've occasionally encouraged businesses to not bother with a website but instead use a different more suitable form of marketing)
- Can the website offer something that you don't currently offer by other means (e.g. out-of-hours appointment booking, expert advice articles for visitors to read, interactive problem diagnosis, etc.)
- Would you like a full rebrand, business cards, brochures, new logo and anything else?
Plus probably some stuff about colour preferences, existing branding requirements, that sort of thing.
As Garf correctly stated, the primary audience of any website is not the site owner, it is their customers, so most of those questions are designed to elicit an opinion on (and get the owner to think about) what his potential users might want from a website.
Assuming he still wants a site, my proposal would then consist of a summary of his requirements, including what we had agreed about his potential userbase, and a breakdown of what I was providing.
I always recommend that the site is built on a reliable Content Management System so that the client can then take on the management of the site themselves without having any technical skills; I use free CMSes so no cost is passed onto the client for technology they don't really need.
The cost is broken down by all the elements we discussed, so if the client later decides he doesn't really need the email newsletter tool he originally wanted, he knows how much to deduct from the final price.
No spec work is done - no designs are done until the contract is agreed. My terms are 50% up front, 50% on completion.
I don't charge any extra for being an expert in modern, accessible web design, they just get that stuff done as part of the normal design process.
