So Tescos killed Greenshield in the checkout campaign, part of it's war with Kwiksave
well I never
well I never
Greenshield Stamps Live On
- Thread starter Ralph Masters
- Start date
This thread has made me feel all nostalgic.
Anyone have one of these?
My Auntie had one, I remember thinking it was dead swish
From here
Sadly not, although we did have a bright red phone like that one.
I wish I had a hall big enough to have a telephone table in it (with integrated phone book stowage).
The fatal blow to the Green Shield Stamp was the loss of Tesco as a participant, even though other small chains such as International, Gateway and Budgens ran with the idea for a couple of years.
Interestingly, Lord Sainsbury refused to have GS stamps in his stores, branding them a gimmick and masking the true cost of products. (I wonder what he would have made of nectar points...)
The problem with trading stamps was that, with prices rising rapidly, shoppers (or "housewives" as they were known in the '70s) preferred the idea of an up-front discount, rather than waiting around and saving up stamps to redeem a few months later.
However, people rather took to the idea of the 'Green Shield redemption stores', later known as 'gift houses' and finally as Argos.
The idea of pre-selecting items from a nice catalogue and just turning up to the counter to pay and collect them seemed to strike a chord, rather than wandering around a number of stores.
Interestingly, Lord Sainsbury refused to have GS stamps in his stores, branding them a gimmick and masking the true cost of products. (I wonder what he would have made of nectar points...)
The problem with trading stamps was that, with prices rising rapidly, shoppers (or "housewives" as they were known in the '70s) preferred the idea of an up-front discount, rather than waiting around and saving up stamps to redeem a few months later.
However, people rather took to the idea of the 'Green Shield redemption stores', later known as 'gift houses' and finally as Argos.
The idea of pre-selecting items from a nice catalogue and just turning up to the counter to pay and collect them seemed to strike a chord, rather than wandering around a number of stores.
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