So why are the Lebedevs willing to sell? The answer to that lies partly in the fact that, genuinely enthusiastic newspaper proprietors that they are, their fortunes have suffered a major decline on the Russian oligarch Richter scale. They are also thought to want to prioritise their other trend-bucking success story, the free-version London Evening Standard, which is now turning a handsome profit, winning over valuable advertisers in and around the capital and, it’s rumoured, soon to increase its daily print run to a million-plus.