Streathamite
ideological dogmatist
oh ffs! let's go through the workings of a)business b) Reed and b) publishing, then you might 'understand'.peacepete said:I really don't understand Red Jezza's logic. If Reed has so many lines of business and the arms trade is just a tiny minority then they should be the perfect target for a boycott.
An NME reader could write to the magazine and say they would like Reed to pull out of DSEi. Depending on the reaction they get from NME they could urge bands to boycott the NME tour.
Similarly if CAAT turn up to more and more Reed exhibitions you could end up with sub-campaigns such as 'Vegetable Photographers against the arms trade' persuading the annual Vegetable Photographers conference to find a new exhibiton organiser.
These are the sort of tactics that just plain work.
the number of people who are likely to care enough to make a fuss about this to the extent of denying themselves something they enjoy reading, or which they rely on for their work and/or business is VERY SMALL.
Therefore the impect of consumer-based action is, also, VERY SMALL
Reed make a LOT of money out of DSEI and also from other exhibitions serving the defence and aerospace markets is small in comparison to their total combined revenue streams, but FAR TOO LARGE for them to simply roll over and die at the behest of a handful of protesters, and the tiny number of people they rope in to support the campaign TO THEIR OWN DETRIMENT - however small the cost to them might be.
Equally, many of the markets they serve - electronics, healthcare, property development, agriculture, manufacturing, travel - are staffed at the top level by people who WILL NOT GIVE A SHIT.
3 bands pull out of the NME tour? In the HUGELY unlikely event that any breaking band will risk their big break for a gesture, with VERY uncertain end result, they'll say 'so what' - and find 3 more.
and that was your most hopeful idea.
finally, there is no way that one of the world's biggest information services company will allow themselves to be known - EVER - as 'the company who got its' arse kicked by a bunch of peacenik hippies' (as it will be seen in the markets they feed off). Any sort of consumer action would simply end up as a fly devoured and spat out by the elephant.
You wouldneed an ARMY of G8/road protest veterans committed to the last drop of blood, to cause Reed the slightest noticeable problem.