That's a good price mate, with no massive premium over internet prices. Considering that El Dorado once won the (Wray & Nephew award) best rum category four times in a row and tonnes of other accolades it's actually never taken the piss when it comes to price. It's a great luxury rum. You'll have to remind me where Jerry's is to be sure, but that's a tempting local option.
Gawd only knows what the £260 and more bottles taste like. I've had a few glasses of the single estate/barrel variant, but that's less than half the price. Tasted great, but I'd be more than happy with XM 5 year old as an everyday rum, El Dorado or XM Royal as the sipping specials. Too rich for my blood - I've happy memories of picking up this stuff by the crate in Guyanese rum shops for comparatively sod all.