I think I know where Toto is coming from. The history of US media meddling in sport is a salutary lesson. The dismal shambles that is American Football is a case in point. If true to form, Liberty will increasingly confuse "fans" with "customers" then confuse "customers" with "audience figures". It's the latter that drives their income. Accordingly, they will amplify the pizazz (the Buffer factor) to appeal to the biggest possible audience regardless of their attachment to motor-sport in general and F1 in particular. Then there's the likelihood of manipulating the game's rules and laws. In American Football, it was TV networks who persuaded the sport to move from two halves to four quarters and to allow each side to call time-outs. This boosted the advertising opportunities and added the illusion of tension towards the end of the game. (A recent study analysed a season of matches. The game technically lasts a timed hour. Average duration of a televised game - 3 hours and 20 minutes. Average amount of time with the ball actually in play - 11 minutes. Average number of adverts and messages - 200 to 250. And they wonder why viewing figures have fallen off a cliff.) Perhaps an online vote for a safety car if things get too boring? A pop singer's set at half time? Allow teams to call their own red flags? The drive for ever-increasing numbers forces owners to "sweat the asset" - make it work harder. Already Liberty are talking about 25 GPs a year. That's one a fortnight all year round. Teams know they can't possibly staff that. They already accept an enforced summer shut-down to stop teams overworking their people, and they have repeatedly said that 21 GPs was the absolute limit they could attend. Toto and Ferrari might be foreshadowing the future clash of interests between Liberty and the teams. Bernie, for all his faults, was a racing guy. Chase is TV man to the tips of his succulently waxed moustaches. Liberty pays lip-service to its passion for sport, but really it is addicted to numbers, like any other corporation. It's paid a lot of money for FOM and it wants to see bigger numbers as well as optimistic reports to Wall Street every quarter. It doesn't do F1 any harm for Mercedes and Ferrari to remind the owners that they own precisely one asset - a concorde agreement - and the loss of the two biggest racing brands would diminish its value, not fatally, but substantially. It's always open for teams to pick up their ball and find another pitch to play on. After all, the whole F1 circus came about when Bernie said he could organise a better game. The template is there. All we're missing is Bernie II - The Sequel. And just to lower the tone, I hope that "Alfa Romeo Sauber" will be abbreviated to ARS, which will please me unaccountably.