lol lol lol
You're so onto a loser here Herbsman.
It clearly says 33% less PER SPOONFUL on the packet and in the blurb. So what if there is less sugar in that spoonful? The absolute, number-one, fundamental quality of sugar for the average consumer is SWEETNESS and as they're offering a product where one spoonful is equally sweet, then people adding it to their tea and coffee will consume fewer calories. And live happily ever after (unless they succumb to some side effects of aspartame

)
I think we need a poll to settle this once and for all