smmudge
i know the smudge is true
but they *do* identify with it, so....?
Emo fashion (which again, has had many incarnations) most recently just merged a lot of trends into a mainstream influence. Its not being 'sold' back to kids, it was always for sale. Its fucking clothes and haircuts, how could it NOT be for sale? How could any youth subculture not be 'for sale' at some level? Did the punks kill and skin cows to make their leather jackets? Did the mods tailor their own suits?
and Jimmy Eat World's last UK tour sold out this year.
But it's an identity constructed entirely through the mainstream, through advertising, with the intention of making shed loads of money. A counter culture is supposed to challenge the mainstream, but 'emo' doesn't.

