The “flexitarian” thing is a big driver and cutting down on meat is generally likely to increase demand for certain products. I’m not a fashion aficionado but was surprised to see a reference to a lot of people wearing fur. I thought real fur had been “out” for quite a while. So we have flexitarian (not vegan), “plant based” (is that eating vegan for health reasons but not being bothered about wearing leather?), “emo vegan” (no idea what that is), and a couple of levels of purity to contend with (perhaps ideological/political rather than practical). Plenty going on there.