Kanda said:
swat them like flies.
You have to plan ahead, have an alternative, don't put yourself in tight spots trying to gain that yard or two.
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I agree, but for this to work, people in cars need to think the same.
But instead, they often scoot up behind you and intimidate you for holding them up all of 3 seconds. As someone said, people with motor vehicles seem to think that they have priority on the roads.
You could begin to change this attitude if this was made a part of the driving tests, and there was actually some marginal enforcement of traffic laws in this city (even against cyclists cycling poorly). I have never once seen anybody pulled over for a traffic violation in my 5 years here.
I think something as simple as a 6 month campaign of shocking TV adverts, ticketing, and signs up saying 'motorists you do not have the right of way' might even make people pay attention just that little bit more.
In my personal experience, after hearing something like this, I will be extremely alert for the next week, but after that it starts to fade from memory and I worry about whether I'm on time to work. I think we (cyclists, motorists and pedestrians) need to be constantly reminded, in changing ways, about the dangers we face.
In the US, families (not the state) often put crosses and flowers up where someone was killed on the highway. I'm not really a fan of the religious aspect of this, but it definitely makes you slow down.
This is so sad, though.

she was just going to work, and then she's gone.