I had never been to Iceland before last Christmas when I proper fancied some of those prawny skewer things that Kerry Katona lady was eating on the advert, so I went in, and I haven't looked back since. I am pretty much an Iceland convert. Not for everything, and in fact, only for a few select items, like their Deluxe Banoffi Cheesecake (£3), or their Garlic Bread Baguettes (2 for £1 - and oh my god this is the best, most buttery and juicy garlic bread you'll ever eat), or for Quorn mince. I like how all the frozen food is in multiples of a pound. It makes adding up easier.
Although there aren't many tills, I've never been here when it's been very busy, so haven't had to queue for long even with one till open. The store itself is clean and well stocked, and I like the layout.
I also like that it is next door to a massive Netto.