I posted the full article here BrewDog: yet another hip company using 'rebel' language to sell its stuffWeird article in the FT today about Brewdog soliciting for investors with Bitcoin buy offering them a free six pack of Cryponite beer.
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The reader comments at the end of the FT article suggest that thrusting young brokers think Brewdog's publicity machine is designed to out-fox the common-sense FT in the manner of Micheal O'Leary's Ryan Air ("Spend a pound to spend a penny" for example).
Seems pretty scathing for a FT article. And as you say, the comments are interesting:
Equity for punks was really just a low yielding tranche of junior debt - at least that was my impression at the time, not really equity at all, certainly no upside to the investment.