Text from the Space Hijackers action:
What is Buy Nothing Day?
BND is a day where we encourage people to buy nothing! It is a day where we curb our consumption, where we look at what we are buying and why? Most importantly it’s a moment to take a break and look at the way our world is run, and the way it’s falling apart at the seams.
Why Buy Nothing?
We’re all skint, but we face more marketing than ever before. From the moment we’re born, till the moment we die we face a barrage of advertising, telling us our life will be better if we have this coat, eat in that restaurant, drive that car, buy these toys. So we chase the unobtainable, when we fail what do we do? Comfort eat and comfort shop. We work our fingers to the bone to buy our chance at free time, everything becomes a commodity, our social relations are inspected and marketed back to us, but we’re more depressed than ever before. A quick fix in TopShop or Selfridges isn’t the answer.
Then we look at our planet, as it groans under the weight of our consumerism. We empty our rubbish into landfill like never before, we drive more, we fly our food around the world and big business gets ever bigger. Small independent shops can’t keep up and so our streets fill with Starbucks, McDonalds, GAP, TopShop and we all end up looking the same, eating the same, thinking the same.
Isn’t it time for a change? We haven’t got long left.
But I still need clothes to wear, I still need to eat?
Obviously BND is a gimmick, it’s a one day break from the cycle of consumerism, but it’s also an important moment to reflect. We all need clothes, but do we really need another pair of jeans? Can’t you just fix your old ones? We all need to eat, but where does your food come from? We all like to treat ourselves, and others, but some poor child is probably working in some horrible factory in near slave conditions to produce these treats.
The way we all live in the west is unsustainable, it wrecks the planet and ruins the lives of people the world over. So yes, keep eating, keep wearing clothes, but perhaps get a bike rather than a car, perhaps support a local independent store, and perhaps buy fair trade drinks (Not Starbucks), best still perhaps invest in a needle and thread, and perhaps think about creating your own style rather than simply buying whatever we’re told is cool this season. Life will soon get a whole load more interesting, cheaper, more free and more fun.
www.spacehijackers.org