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Brixton Wave 2017 - 2018

Brixton Wave appears to be all about Brixton as a "foodie" destination. This does nothing for those business who aren't eateries. The kind of shops ordinary Joe uses.
It's not for the long term residents - it's designed to increase the profile and profitability of nu-Brixton entrepreneurial types and all those who have climbed aboard the Brixton funding gravy train - and selected friends.

That said their social media strategy is pure clusterfuck. No none has been arsed to post anything on their pointless #waveshoptour hashtag on Twitter and #wavefoodtour hashtag on Twitter hashtags, there's still fuck all on Facebook and Twitter, the app is nowhere to be seen and the thing is only three weeks away.
 
Anyone know any businesses taking part? Nothing on their website and none of the ones I've spoken to, both food and retail, have been approached.
 
Anyone know any businesses taking part? Nothing on their website and none of the ones I've spoken to, both food and retail, have been approached.
Just over two weeks to go and still nothing on their Twitter or FB feeds. This thing is looking dead in the water.
 
This comment was added to the Buzz article:
Here’s the copy and paste message sent to local companies – today, with 2 weeks to go!

“Hi, we are putting on a two day food & shopping festival in Brixton on the 11th & 12th August 2017 to build on all that’s good about Brixton. we want to change people’s experience of visiting local business and we want businesses to have extra appeal to the locals. What we require from you is to provide offers which customers can access using the Brixton wave app. Your offers will not just be available for the two days, but all year round. The app which is being launched at the festival will enable people to plan their tasting tour and shopping over the two days. Our aim is to boost local business by attracting more visitors and offer something exciting to locals. We are offering a 14 day free trail of the app. You can register below TAKE PART - Brixton Wave I am happy to setup a meeting with you in-order to give you a demo of the app and discuss further. I look forward to your response. kind regards,”

Doesn’t really sell it.
So they're asking businesses to offer discounts all year around in exchange for what? To appear on a pointless app that still hasn't surfaced?
 
I actually reckon that most people in Brixton and indeed elsewhere in London (who are supposed to to be the ones flocking to Brixton for this destination event) still won't be aware of its existence even the day before it's due to start, let alone be tempted to attend it.
 
This is taken from the PDF for volunteers on the BW website: "Be available for our induction weekend on Saturday 22 & Sunday 23 July 2017"

I wonder whether the induction weekend actually took place.
 
Hard to keep up with their ever shifting mission statements. it now reads:

Brixton Wave festival will have a broader food, arts and cultural tourism legacy for Brixton, whilst remaining as representative of modern Brixton as possible. Our vision is to develop the festival into a community asset with international prestige and recognition.

They've really ramped up their online presence now too, with their Twitter feed smashing through the three posts landmark.

wave.jpg
 
I followed their advice to "find them on Facebook" but there's still only two posts there - one from May, the other from last year. Apart from the Brixton Blog advert-posturing-as-an-article, their online presence is close to zero.

It's not looking good, is it?
 
Someone sent me this:

You might not be surprised to know that Brixton Wave have not been issued with the license yet, therefore should not be advertising as an event taking place in Brixton.

Seven days to go. All social media channels remain silent and there's no sign of the promised app. Why can't they at least say what the fuck is going on?
 
Crunchy, crunchy popcorn time. Seriously though, their website says they're funded through grants, as well as tickets and advertising so I very much hope they have to pay back any grant money, or donate it to schemes that would make good use of it like @bimbles excellent adventure playground restoration.
 
Anyone know any businesses taking part? Nothing on their website and none of the ones I've spoken to, both food and retail, have been approached.

I talked to two shopkeepers I know today. One had letter asking him if he would give discounts. The other said he had received nothing.

I asked both if anyone from Wave had asked them what they would like Wave to do. Neither had been consulted.

The were both negative about Brixton BID. Didn't see it as relevant to them. Nor were they enthusiastic about Brixton Wave.

One of them brought up that the final day has been cancelled. That was to be the day for music. He said the bit for the local community had been cancelled. The other two days were for the newer eateries. He didn't think Wave was about the local community.
 
Some comments from FB:
Says much about the organisers that they consider anyone 55+ to be a senior citizen..for whom special senior food is provided..wtf. Looks dreadful. To be avoided.
Shall we totter down and get our 'senior citizen' meal? What the actual fuck. From the borough that used to allow J-Day in the park. It's a sorry, sorry show.
 
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