That sounds fine, but it still rankles when the business gives fuck all themselves but hires in a pro PR company to tell everyone of how selfless they were donating money they've just taken off customers.It would be ideal if organisations did the 1% club (donate 1% of turnover to charity) - but they don't
From involvement with a local charity that benefited from this extra £1 on the bills, I can tell you that we were very grateful for the funds raised by this method..
(FWIW it was a local non-chain streatham restaurant - and I don't recall that they piggy backed off it in some sort of cheap PR blitz: they were just kind enough to allow us to take a bit of their table space in order to leave the explanatory cards and to process the finances. Thank you again - the now departed - Bocca)
Like this kind of thing which I doubt raised anywhere near enough to cover the PR costs:
Award-winning bar Tequila Mockingbird is due to land in the heart of Brixton this week and to celebrate their new home, the cocktail connoisseurs are launching a Brixton-only limited-edition menu inspired by the Starman himself, David Bowie. These are cocktails with a cause, with £1 of every cosmic concoction served going towards brand new music equipment for local Brixton schools.