Worst service I've ever got was at the Herne Hill Apollo. I was so aggrieved I went against all protocol and complained to head office. I was really pissed off. Here's my email. God know's why I kept it, but I did:
"I recently moved to the Herne Hill area of London, SE24, and last Saturday decided to visit my local branch of Apollo on Norwood Road to join and rent a DVD. At about 9pm, having dug out the necessary identification documents and made the freezing walk to the store, I walked up to the counter behind which a young man was sitting reading a magazine. I waited for a few moments to be acknowledged however despite it being obvious that I was there, he failed to look up. I cleared my throat and said "Excuse me", at which point he looked up at me with the expression of someone having been rudely interrupted by an unnecessary annoyance.
"I'd like to join please" I said. "You can't join tonight" he replied and went back to his magazine. Slightly perplexed but imagining I was on the receiving end of some light hearted leg pulling, I asked again "No seriously, I'd like to join". Again he replied, "You can't join tonight" and went back to his magazine. Another uncomfortable pause. "You're joking aren't you?" I asked, still convinced that I was about to be let in on his humour. Again he looks up as if I'm ruining his concentration "I'm not joking". Back to turning pages. "Why can't I join tonight" I asked, now starting to feel annoyed and as if I'm being made a fool of. "Because we've run out of membership forms.". Again, back to his magazine. At this point, I though he must still be joking to come up with such a pathetic reason for refusing me to apply for membership, although I was still so taken aback by his attitude I was very unsure of what to say next. "Well when will you have some more?" I asked. "Dunno" he said shrugging. "Can you hazard a guess, next week?" "Dunno, I'm not in charge of stock". Another uncomfortable pause as he looks at his magazine again for a few seconds then back to me as if confused as to why I'm still standing there. To be honest, I was speechless having never before encountered such rudeness and unhelpfulness in a retail enviroment, and said something like "Well that’s not very helpful" and turned and left. His attitude and derogatory demeanour with me was unbelievable.
In light of the fact I was a prospective new customer, I'm even more amazed! If everyone was treated like that you'd have no customers at all! And to think that on maybe the busiest night of the week there were no membership forms ready for people wanting to join. If my details couldn't have been taken then transferred to a membership form, then that’s fine - a strange rule to enforce but there we go - he should have taken my number so he could advise when I could come back in.
Needless to say, at the moment I have absolutely no intention of returning to apply for membership, and you have therefore lost a potential regular customer. I'm usually very tolerant of service and living in London you encounter unsatisfactory service regularly. Despite that, this is the first time I have ever been minded to make a formal complaint, such was my experience. It ruined an otherwise enjoyable evening."
Anyway, they pulled the CCTV footage, verified it had happened and gave me lots of free rentals. I haven't seen the bloke since so I imagine he was sacked. Good, he was a twat.