Brexit - Cambridge Analytica - Social Engineering.

Discussion in 'UK politics, current affairs and news' started by Saul Goodman, Nov 9, 2019.

  1. Saul Goodman

    Saul Goodman It's all good, man

    Data is now officially the most valuable commodity on the planet. Cambridge Analytica realised this some time ago, and decided to monetise it. Cambridge Analytica harvested your Facebook data, including everything you ever 'liked'. They set up questionnaires that profiled Facebook users, then analysed this data (apparently, each of these users has ~50,000 points of useable data), and they sold it to the highest bidder. In the UK, the highest bidder was "Leave" (America was Trump), so Cambridge Analytica, (who admitted to mining data from ~87 Million Facebook users), sold your data, and how they sold it was by (allegedly?) paying Facebook to target its members with targeted ads, and selling the resulting 'you' to their client. Not everyone was targeted in the campaign, just those who, according to the data analysis, were unsure as to which way to vote, along with those
    These people were (allegedly) targeted with ads from Facebook. Ads that tried to sway their view/vote. Not only that, but your 'feed' suddenly became enriched with views from 'friends' who were going to vote 'Leave'... allegedly. And we know that people want/need to be part of the group... right? :D

    tl;dr... Cambridge Analytica have since ceased trading, and Facebook have paid Cambridge Analytica's fines, but if you look into it, with even the slightest degree of open-mindedness, you'll surely realise that Cambridge Analytica (and Facebook?) have been complicit in (party to?) (Constructs of?) the finest of social engineering, whereby you only heard/saw feeds from your 'friends' who wanted the UK to leave the EU.

    No tinfoil hat necessary. This is how politics now works. If you're not sure how to vote, Facebook will (allegedly?) tell you how to vote.

    Google is (ironically) your friend.

    E2A: I do realise that nobody is going to post here and admit that they were the victim of social engineering. It's not how we work.
     
    Last edited: Nov 9, 2019
    Boris Sprinkler and Ming like this.
  2. Ming

    Ming Massive prawns

    Totally agree. Have a look at Robert Mercer (owned CA).
     
    Saul Goodman likes this.
  3. Saul Goodman

    Saul Goodman It's all good, man

    People don't seem to enjoy discussing these things. It's like the subject is tabboo, because everyone uses Facebook, but nobody wants to hear the cost, or admit that they may have paid it. I'm not suggesting that anyone here could possibly be stupid enough to cave in to social engineering (?), but a lot of people have done exactly that, and it casts a very long shadow over any election that could possibly be influenced by friends and targeted propaganda... Which is all of them.
    But we're not that stupid, right? ;-)
     
    Ming likes this.
  4. Ming

    Ming Massive prawns

    I'm not on Facebook :p
    It is worrying though. I mean you could say it's just very effective campaigning but I think this level of sophistication crosses a line were it becomes abusive. Coercive.
     
    Saul Goodman likes this.
  5. Saul Goodman

    Saul Goodman It's all good, man

    I don't partake of it, either. But of those friends I know that think of it as one of life's necessities, I'll guarantee that 90% of those people are so fucking stupid that they will believe anything that social media tells them to believe... Let's, for the sake of argument call them love island viewers. And if Facebook and your friends are telling you to vote leave... And you have the IQ of a love island viewer...
     
    Ming likes this.
  6. Ming

    Ming Massive prawns

    Yep. They've identified the 'low information' voters who this shit'll work on and they just target them. As long as it's enough to win the election. Same as Trump.
     
    Saul Goodman likes this.
  7. Yata

    Yata Well-Known Member

    yes nobody on here would be that stupid. btw what was the last thing you ate? your first memory? debit card number and the 3 digits on the back?
     
  8. Dogsauce

    Dogsauce Lord of the Dance Settee

    The concern with stuff like this is that it’s available to the highest bidder, so will always be a tool of the super-rich and their interests (or in some cases the state or external states). But then this is only taking over from the job newspapers and TV stations have done for decades.

    I wonder who fronted the cash for Bolsonaro’s election?
     
  9. Ming

    Ming Massive prawns

    The porn star name game is a hack. What's your mother's maiden name and the name of your first pet? Two of the most frequently asked bank security questions.
     
  10. philosophical

    philosophical Well-Known Member

    There are some people who are not on Instant gram what's app Twitter Facebook linked in and the like. I am one who goes on the internet but not on those websites.
    Am I vulnerable because I have citymapper?
    I am bemused as to how there is a problem regarding twitter and so on mind you. Surely they don't trump the ability to think for oneself?
    Mind you when shopping, when something is eighty pence and you hand over a pound, more often than not the assistant has to use an electronic calculator to figure out twenty pence change!
     
  11. Saul Goodman

    Saul Goodman It's all good, man

    People rarely think for themselves on social media sites.
    The sort of people who regularly use those sites need to feel part of a group. They need to fit in, and if all of the friends in their feeds appear to be voting a particular way...
     
  12. philosophical

    philosophical Well-Known Member

    Thank God I have no friends then, if having friends forces a kind of groupthink.
     
  13. Saul Goodman

    Saul Goodman It's all good, man

    Not everybody got targeted on Facebook during the Brexit campaign, just those who appeared unsure as to which way to vote... And, apparently, angry people.
    There are of course plenty of people on social media sites capable of thinking for themselves, but group mentality and the need to fit in can easily trump the ability to think for yourself. It's blindingly obvious on all social media websites.
     
  14. philosophical

    philosophical Well-Known Member

    Obvious if you're familiar with these so called social media sites, certainly not obvious if you're not familiar with them.
     
  15. Saul Goodman

    Saul Goodman It's all good, man

    You're posting on one now :D
     
  16. xenon

    xenon A move in any direction

    farmerbarleymow likes this.
  17. philosophical

    philosophical Well-Known Member

    Does Urban75 count as a social media site? I have to admit it hadn't occurred to me that it does, mainly because the people here don't post under their actual names and I don't recall advertising on here.
    Is there a distinction between different kinds of 'social media' sites. For example I play chess against strangers on a site where we all have user names rather than our own, is that social media (we can converse whilst playing)?
     
  18. friedaweed

    friedaweed Sitting down for a wee

    The editor wont allow advertising on here. He wants to harvest all our data for himself ;)
     
  19. Saul Goodman

    Saul Goodman It's all good, man

    Most people don't seem to realise how insidious Facebook is.

    In the context of the OP, I don't think it really matters whether or not you're anonymous. The pack mentality still exists. It's a human trait that seems to be involuntary. You see it here regularly, when a group of 'individuals' attack a single poster. It's the need to be part of the group that leads to this, and it's that same trait that Cambridge Analytica exploited.
     
    romeo2001 likes this.
  20. butchersapron

    butchersapron blood on the walls

  21. butchersapron

    butchersapron blood on the walls

    Did i do that right? lol
     
  22. Saul Goodman

    Saul Goodman It's all good, man

    Probably not, whatever it was you tried to do.
     
    Maltin likes this.
  23. butchersapron

    butchersapron blood on the walls

    Nah, i did.
     
  24. Saul Goodman

    Saul Goodman It's all good, man

    Doubtful, but there's a first time for everything.
     
  25. butchersapron

    butchersapron blood on the walls

  26. NoXion

    NoXion Keep an eye out for diamonds

    The Russians and Cambridge Analytica must have passed me by then, because as long as I can remember my social media feeds have been crawling with Remainer bullshit.
     
  27. Saul Goodman

    Saul Goodman It's all good, man

    They probably did. Most people weren't targeted.
     
  28. NoXion

    NoXion Keep an eye out for diamonds

    How many were, then? Seems like you'd need to target a *lot* of people in order to swing a national referendum result. It's not like a general election which have geographically-circumscribed "weak points" (constituencies) where relatively little effort would be needed to tip the scales.
     
  29. philosophical

    philosophical Well-Known Member

    I assume 'to target' is more or less the same as advertising but aimed at the perception the advertisers/targeters have of a person.
    Back in the day, believe it or not, our English teacher taught us, encouraged us, to 'fight back' against all advertising which he suggested was dangerous because it was trying to do your thinking for you. He especially mentioned advertising where you were passive and it washed over you.
    To this day I frequently find myself arguing back at adverts, especially those that use the word 'just' for some reason.
    Nowdays in the world there exists some people on the internet called 'influencers' what on earth is that supposed to be about?
     
    Saul Goodman likes this.
  30. editor

    editor hiraethified

    Utter piffle.
     
    rutabowa likes this.

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