I drink all sorts of stuff, most of which these days I luckily get given for free as part of my band/DJ rider. So I'm not fussed, but I do enjoy craft beer and also shit lager sometimes. So now you know. Whoopeedo.But no answer [emoji16]
Any why are you even posting this up?
I was hoping for some enlightenment from the article below, but minimum wage not mentioned.They have many, many pubs in London!
Not really. Well maybe you got one over on me I quite liked the 'small batch' comment though.I think he thought my comment about green king was serious.
It’s not an ad hominem and I’m not attacking you. The idea that BB or Beavertown are now ‘bad’ because they have taken investment from a multinational has been quiet fierce, which makes one assume that you are opposed to them. And so it is a reasonable question to ask whether you are still prepared to drink beer backed by multinationals or not. And there are always situations when one has no choice (big gigs tend to mean Heineken or Carling or some other tasteless shit or bust).I drink all sorts of stuff, most of which these days I luckily get given for free as part of my band/DJ rider. So I'm not fussed, but I do enjoy craft beer and also shit lager sometimes. So now you know. Whoopeedo.
But just to make sure you don't look like the kind of sad twat that has to resort to shit ad hominem arguments when they find themselves losing ground, please explain why my personal choice of beverage has any relevance whatsoever to a discussion about whether a corporate backed brewery can be classed as a true independent. Thanks.
Any why are you even posting this up?
Who has called them "bad"? Where?It’s not an ad hominem and I’m not attacking you. The idea that BB or Beavertown are now ‘bad’ because they have taken investment from a multinational has been quiet fierce, which makes one assume that you are opposed to them.
Here's the original article:“By buying craft brands and lowering the price, [Big Beer] can reduce the price-to-consumers, and force the hand of other craft brewers (particularly large regionals) to lower their price-to-consumer to compete. These price reductions on craft beer shrink the gap between AB InBev’s premium legacy brands and craft brands. Overtime, minimizing this price gap increases the brand equity of their legacy premium brands (Bud and Bud Light), since these brands no longer appear to be at a significant discount. The increase in brand equity for these legacy premium brands suggests consumers should eventually become less price sensitive and AB InBev can take a price increase (claim even more value in brand equity) to generate value.
This is why, from a business prospective, it sucks when an independent craft brewery “sells out” to AB InBev. For us in the industry, we are trading out a collaborator for a competitor, and I personally just don’t believe the repetitive press releases that say the deal is best option for the craft brand and for the employees. Maybe everyone really believes that from the middle on down at AB InBev. But ultimately, it has a much bigger purpose to serve first, before the value it creates for itself can ever be appreciated.
Having worked for the big guys, I believe their focus remains squarely on how they protect their legacy brands, and I remain steadfast in my belief that we can set our young brands up better for long-term success and create significantly better work environments for our employees by staying independent from Mega breweries.”
Anthony Gladman, Beer Sommelier | Beavertown’s Buy-out by Heineken
They're awful, but they are immensely popular and, as that article explains, rightly described as "premium." I didn't know that they were made from "30% rice in addition to hops and barley malt," mind.I never thought I'd read the sentence " legacy premium brands (Bud and Bud Light)"!
More: Indie brewers fight back in bitter row over beer brands' craft credentialsThese scathing comments come amid an effort by Siba to build a fence around the “craft” label with the launch of a new kitemarking system, the Assured Independent British Craft Brewer seal.
Its criteria are that brewers must produce less than 200,000 hectolitres a year, abide by Siba’s standards of ingredient quality and – crucially – be fully independent of any global beer company.
That's really depressing. What chance have real independents got against these faux independents who now have the muscle and financial backing of cash-laden mega-corporates?And yesterday it was announced that Fourpure (Bermondsey) have been bought entirely by Lion (Castlemaine XXXX, Little Creatures) who are themselves owned by Kirin. Another one bites the dust.
The Best Beer Festivals In London In September 2018However, in some respects, this might not turn out to be the event that was originally envisioned. When Beavertown announced in June that they had sold an unspecified minority stake of their business to multinational brewing giant Heineken, a significant number of the brewers who had originally planned to attend Beavertown Extravaganza expressed disappointment, and pulled out of the event. Subsequently, Beavertown reduced the price of the tickets from the original £65, offering refunds for ticket-holders who no longer wanted to attend.
Cloudwaterbrew.co | Blog | Tough Calls And A Bigger PictureIf we had known early this year that Beavertown was working on a minority sale to Heineken, the world’s second biggest beer company behind AB InBev, we’d have pulled out months ago. It is a source of deep frustration that leaves us feeling a little used that around the time tickets were released for sale, a deal was likely already being drawn up with Heineken.
Pulling out in public with an announcement, rather than pulling out behind the scenes was the right thing to do, though the foundation of this outcome was laid by decisions out of our hands, and against our values. We could not have lived with ourselves to get any closer to the event without letting you all know where we stand.
Other breweries will make their own decisions - based on already-paid-for travel plans, their personal and professional relationships with Logan and the team at Beavertown, and many more reasons - but our decision to withdraw is based at its core on us standing up for independence, and standing against disturbing corporate tactics employed by big beer that should never have any place in craft beer.
Your favourite breweries haven’t ever used a brand to hold taps back from Irish craft breweries whilst mocking them, or received a €31.5 million fine for breaking competition laws in Greece, or been accused of allowing the widespread sexual abuse of employees, or agreed a financial settlement with workers in the Democratic Republic of Congo after being accused of collaborating with a rebel movement to breach workers' rights, or been challenged over involvement in labour-broking practices in South Africa. Further reports that detail relationships with dictators, tax evasion, human rights failures, and even operating within genocidal regimes are also deeply worrying. Beer does not exist in a vacuum.
Beavertown have made an almost peerless contribution to craft beer in the UK, for which we remain deeply grateful. They have made stable jobs for some of our favourite people in the industry, but alignment with Heineken’s values, who not only just became a substantial financial backer, but who will likely become their biggest customer, runs against the values, and stability of independent breweries in the UK and around the world.
Not all bigger breweries are the same, and not all breweries that seek corporate investment do so at the expense of their wider independence. Some big breweries appear to operate with the principles we hold dear in modern beer, regardless of their age, reach, or size, whilst other big breweries throw their weight around and engage in tactics behind the scenes against modern breweries’ values and existence.
I think the really tricky bit is when people who have always banged on and on about independence sell out - that means it was all lies ie Beavertown.Oh I dunno, it is sort of what I expect at this point. Meantime, Little Creatures and all the grandaddies of the newish brewing movements have been tapped on the shoulder and many have sold out. Hard to see why the new wave wouldn't
The Brixton Brewery still insist that they're "independent."I think the really tricky bit is when people who have always banged on and on about independence sell out - that means it was all lies ie Beavertown.
People who were more up front about their objectives have got a lot less grief - fourpure.
This is after all why most of them do it.Oh I dunno, it is sort of what I expect at this point. Meantime, Little Creatures and all the grandaddies of the newish brewing movements have been tapped on the shoulder and many have sold out. Hard to see why the new wave wouldn't
Titanic beers are tremendous.This stuff was on at the Beehive on Thursday. One customer disappointed that Guinness was off tried it on my recommendation - "a bit strong!"
They used to have Titanic beers (from Stoke on Trent) a lot about 10 years ago so was a nice treat to have this strong Russian Stout as a special
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