Why do they feel the need to "massively increase distribution" and - of course, contribute to their own and Heineken's already-immense profits? To some people the best independent breweries - like the best independent record labels - offer a real alternative and represent a different set of values to the ruthless capitalism of the big players. They're not all about profit and endless expansion into new territories. It reminds me when music majors used to create faux indie labels so they could ride on the back of their success and credibility. The Brixton Brewery have made it clear which side of the fence they're on. They're happy to jump into bed with multi billion, multi national corporates in the name of increased profits and expanded product recognition, while using the 'Brixton' brand to enhance their hipness. I won't be buying their beer again (actually, I've never really liked anything of theirs I've tasted to date, so perhaps I should reword that to: I'll never try anything of theirs again!). Thankfully, there are other true independent brewers in the area who I think are unlikely to give away nearly half of their business to the second biggest brewer in the world. And thank 'eavens for them.