Second argument. Re: the value of propagating a meme
Ok, this is the second argument that I outlined in my OP. It addresses why Boxxy as a meme, rather than as content, gained the momentum required to move beyond I Am Bored, into 4chan and into the wider internet wilderness where we encountered it.
As such it is the most straightforward of the three arguments.
There seem to be two basic elements for Boxxy, or any meme for that matter, to move beyond their initial context and gain the momentum to find a wider audience.
They are, the cultural capital that accrues from propagating the meme, and the cultural deficit that results from being ignorant of it; in the context of it being a known unknown, to use a Rumsfeldian notion.
The cultural capital point should be easy for most to understand.
In an information culture people’s worth in the eyes of others is determined by their relation to information. Whether they possess it, whether they disseminate it, whether they are ignorant of it.
This is exacerbated in internet culture by the inherent anonymity of the process.
Any identity through the screen is established by the information that the person provides on it.
Consequently, instead of only an important part of one’s identity being determined by one’s relation to information, all of one’s identity is determined in this manner.
As a result there is no higher value for an individual than providing access to new and valued information.
Look at how threads are titled and written. At how tentatively, yet exclamatorily people announce new information phenomena.
http://www.urban75.net/vbulletin/showthread.php?t=277815
http://www.urban75.net/vbulletin/showthread.php?t=278416
http://www.urban75.net/vbulletin/showthread.php?t=278318
Above all else look at the forms of language that they use. I could go on but this section’s probably boring you and already suffering from diminishing marginal returns.
So that’s the cultural capital point: the pull factor which means that people gain value and identity from discovering and propagating new information.
The second point provides the push factor which forces people to seek out new information.
Arguably this is simple curiosity but I think it goes further than that in an information culture.
What motivates the curiosity moment in this context is the awareness in the individual of a cultural deficit.
It’s a little like a water cooler moment in the office (though I confess I’ve never actually seen one of these happen).
The second that an individual sees a congregation of individuals around a water cooler, their curiosity will be piqued. What are they talking about? Do I know about the subject? What if I don’t? Should I know? I’ll go and find out.
It’s a fascinating moment: the creation of an information debt in someone’s mind out of nothing.
These two phenomena: the cultural capital and the cultural deficit run side by side. They are not novel or unique to the internet, but like much of internet culture they are magnified and supercharged by the superfluity and superabundance of information online. This is what determines that internet memes have a unique nature, that they can tower skywards with breathtaking speed before collapsing back in on themselves with the same velocity.
Ok. That’s the basics of this section. I suspect people won’t be so interested in it, but I could go deeper into my thoughts on the matter. They tend towards ideas such as internet hysteria as determined by opinion hysteria, identity hysteria and information hysteria. But they are not wholly relevant to the whole Boxxy thing and they do trundle on a bit. If you want more on it, do say and I will respond, otherwise I’ll continue straight on to the third, final and most interesting argument.