I'm just going to leave it at there being a line between "gaming" and "cheating". Neither are a good thing, though the EU tests pretty much encouraged it, but I still feel there's a difference between "our engines work best at a speed and temperature that
just happens to be the same as the EU rolling test" and "fuck it, turn it all off when you detect a test running". Which only a handful of manufacturers were ever found to be doing.
I think we can all just be happy that they've made it harder to game the tests now (though I've actually got better mileage on a country A road than the official rating!). Yes, Real World is still not equal to test results, but they're a lot closer now and it's probably impossible to stop them from gaming a test that's published publicly. They still drive like a first timer who's terrified of everything, which is the main problem with it. The time for acceleration to 30mph is something ridiculous that would get angry drivers overtaking you on city roads.