pinkmonkey
2.4 hour party person
jæd said:
Two words and their fucking logo. They've 'branded' it. Can't you see?
Apple = wankers
- Thread starter grosun
- Start date
Two words and their fucking logo. They've 'branded' it. Can't you see?
Shippou-Sensei
4:1:2.5
Cotch said:
what can i say cotch is my muse
editor said:
pinkmonkey
2.4 hour party person
jæd said:
Well, I think it's poor taste to brand a photo of someone who can't answer back with their logo and mission statement.
If it was any of my relatives pics I'd be really pissed off.
editor
hiraethified
Why can't I shake off the feeling that your reaction would be somewhat different if, say, Microsoft had set about branding a recently departed civil rights activist with their logo and mission statement?tarannau said:
Could it be because you are a very enthusiastic Mac owner?
No! Surely not!
Virtual Blue
ready
Shippou-Chan - you are a genius!!!!
What a nice compliment to Apple's 'Think Different' marketing campaign!
You're toying with us aren't you SC. You work in an advertising agency responsible for Apple's branding don't you?
I'm confused by the outrage - would people have been as upset if it had been Microsoft? (Genuine question.) Or do people somehow expect Apple to be more saintly? I can't say I'm particularly surprised at any company doing this. I think it's pretty tasteless, but then it's advertising, after all...
editor said:Why can't I shake off the feeling that your reaction would be somewhat different if, say, Microsoft had set about branding a recently departed civil rights activist with their logo and mission statement?
Could it be because you are a very enthusiastic Mac owner?
No! Surely not!
Unlikely. I'm also a less than enthusiastic everyday pc user too. Besides I can't even remember the last Microsoft strapline - they'd probably have Rosa Parks burbling that fecking Intel chime...
I still reckon it's a storm in a teacup myself. In retrospect, checking the Apple website again, they'd have been better to take off 'Think Different' off the image itself, because it seems unnecessarily commercial - the links and 'giog' behind the link are pretty well written and intentioned if you ask me.
It's not really advertising though is it; the picture's only used on Apple's website - if customers have reached there, Apple's already attracted them. It's more whether you believe Apple's attempt to associate itself it with Rosa Parks is particularly objectionable. And besides, Parks's estate is more than likely to have approved this whole campaign with their blessing - I've never managed to pull off such a campaign without permission and conditions attached.
This is all a bit OTT.
Yes It's is a bit much of Apple to use her image on their home page, but then again if it draws attention to what she did then surely that's a good thing?
The only people that should really give a shit are Rosa Parks family. I wonder what they make of it, they probably gave their consent for it to be used.
I don't think Apple are using her image to cash in, it would be stupid to think that they are going to sell more G5's for iPods by doing so.
Still doesn't make me feel 100% confortable, I can see both sides to the argument.
Yes It's is a bit much of Apple to use her image on their home page, but then again if it draws attention to what she did then surely that's a good thing?
The only people that should really give a shit are Rosa Parks family. I wonder what they make of it, they probably gave their consent for it to be used.
I don't think Apple are using her image to cash in, it would be stupid to think that they are going to sell more G5's for iPods by doing so.
Still doesn't make me feel 100% confortable, I can see both sides to the argument.
editor said:Why can't I shake off the feeling that your reaction would be somewhat different if, say, Microsoft had set about branding a recently departed civil rights activist with their logo and mission statement?
Could it be because you are a very enthusiastic Mac owner?
No! Surely not!
Unlikely. I'm also a less than enthusiastic everyday pc user too. Besides I can't even remember the last Microsoft strapline - they'd probably have Rosa Parks burbling that fecking Intel chime...
I still reckon it's a storm in a teacup myself. In retrospect, checking the Apple website again, they'd have been better to take off 'Think Different' off the image itself, because it seems unnecessarily commercial - the links and 'biog' behind the link are pretty well written and intentioned if you ask me.
It's not really advertising though is it; the picture's only used on Apple's website - if customers have reached there, Apple's already attracted them. It's more whether you believe Apple's attempt to associate itself it with Rosa Parks is particularly objectionable. And besides, Parks's estate is more than likely to have approved this whole campaign with their blessing - I've never managed to pull off such a campaign without permission and significant conditions attached. We did a few similar inititatives on the Getty website for example, only after signifcant negotiation with the photographer's estates though...
FridgeMagnet
Administrator
And the irony is that if they'd just left off the logo and the slogan, they'd be fine. Instead, they're wankers. See what a few thousand pixels can do.
I gotta agree with this.
editor
hiraethified
Still doesn't make the corporate branding of her act of defiance any more forgiveable, in my book.moose said:
Nor do I feel any more comfortable with Apple using her death as an opportunity to raise their profile to flog a few computers.
Mind you, they got it right in Spinal Tap: "death sells"!"
FridgeMagnet
Administrator
Hah, looks like it. I thought they might so I saved it.
It used to look like this:
It used to look like this:
untethered
For industry & decency
The white dude sitting behind looks like he's a corporate slave to MS Windows.
No way can he be cool!
No way can he be cool!
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