I think it's a good idea and that they should have done it ages ago. Most of their competitors are free - DIY, London In Stereo, Crack, Loud And Quiet, etc - and upping the circulation should bring in the advertising. Going free seems to have been a success for Time Out. I agree that TO isn't the mag it used to be, but at least it's still with us - it was definitely on the way out before they stopped charging for it. Similar story with NME. If this is what it takes to save it, then good luck to them.