Advert breaks louder than the programmes

[magneze]

The do have rules for this, only this week the channel Yesterday got in trouble with the ASA for having ad breaks to loud in relation to the programme.

Aha - so it's the ASA we complain to about this?

 

[PacificOcean]

Aha - so it's the ASA we complain to about this?

Yes. They regulate things like this. It used to be the ITC then OFCOM and now them.

If you do make a complaint, the channel has to provide a copy of the output at the time (they are required to keep recordings for 60 days), so that the ASA technical people can measure sound levels.

A few channels have been done for this.

Though you have to have exact times/programmes rather than just a general "ads seem louder on Sky 1" or whatever.

 

[jms]

Im not sure I understand what you're saying jms but thanks for the graph

 

[brixtonvilla]

An ex-VT Operator writes...

When you make broadcast dubs of ads, you work to each channel's specifications, and they're pretty much all the same in terms of loudness - as high as it will go without being sued/told off by the ITC basically. They're all as bad as each other...

 

[magneze]

Yes. They regulate things like this. It used to be the ITC then OFCOM and now them.

If you do make a complaint, the channel has to provide a copy of the output at the time (they are required to keep recordings for 60 days), so that the ASA technical people can measure sound levels.

A few channels have been done for this.

Though you have to have exact times/programmes rather than just a general "ads seem louder on Sky 1" or whatever.

Cheers, complaint made.

*shakes tiny fist*

Feel my wrath ad people!

 

[wtfftw]

I don't understand the problem. I watch the adverts with the mute button pressed. In fact I watch some of the programmes with the mute button pressed while listening to music on the radio. If the story on the television cannot be worked out by the expressions on the faces of the actors and the change of scenery then it isn't worth watching. Long periods of dialogue with close ups of talking heads isn't moving the story forward.

I like music and there isn't much of that on television.

The only time I get annoyed with the adverts is when I visit my mother who likes lots of ITV programmes especially soap operas. She sees the adverts as a chance to take a break and make a cup of tea or a snack but leaves them up loud so that she knows when Corrie or whatever is coming back on. Luckily I have a pocket radio with earphones, but it it is a bit unsociable if she speaks to me.

(my bold)

Most of the stuff I watch (mainly crap) has pretty continuous background music. It's louder than the people speaking at times.

I mute ad breaks.