magneze
🎧
Exactly, so the channel eventually loses the ad cash - ARE YOU LISTENING CHANNEL 4 OR HAVE THE ADVERTS MADE YOU DEAF?
Advert breaks louder than the programmes
- Thread starter magneze
- Start date
5t3IIa
Registered User
I think you are missing the point.
Presumably you still have to rustle around for the remote to make them mute, then take the telly off mute again when the programme comes back, unless you have the telly on mute all the time.
No what that's the fucjing point? I am watching telly and I have the remote in my hand then is=t's ads so I mute them then when it starts again i unmute them. Try it!
Scaggs
following seagulls
I thought it was the sky channels that were the worst culprits. Not been able to watch them for a couple of years though so maybe its changed. On the few occasions we watch commercial telly I also have the mute button ready for the adds.
8den
No I'm pretty sure that was 8ball...
Theres no really attempt at difference.
Bare with me. TV programs last fifteen twenty minutes between breaks. In that time period a tv drama will have moments of nuance, quiet drama, dramatic moments, and shouting. And the sound mix needs to have a wider dynamic range, so the pitch shift in music, effects and dialogue, just doesn't distort wildly.
If anyone on a tv program had levels like in the line "I want to poo in Pauls house!" It would get laughed out of it. Adverts by their nature are less subtle than drama, and therefore then to go for the most boombastic and intensive levels from the start.
To put in another way, the adverts have the same peak levels of tv programs, but the average levels on a commercial are much higher than the average levels on a TV drama. So for example, if a TV drama ends an ad break on a intense personal scene, the adverts are going to seem to be much louder. Or like it's coming from Brides Head Revisited to Transformers, and wondering why they sound of different!
They're not louder but more intense.
Bare with me. TV programs last fifteen twenty minutes between breaks. In that time period a tv drama will have moments of nuance, quiet drama, dramatic moments, and shouting. And the sound mix needs to have a wider dynamic range, so the pitch shift in music, effects and dialogue, just doesn't distort wildly.
If anyone on a tv program had levels like in the line "I want to poo in Pauls house!" It would get laughed out of it. Adverts by their nature are less subtle than drama, and therefore then to go for the most boombastic and intensive levels from the start.
To put in another way, the adverts have the same peak levels of tv programs, but the average levels on a commercial are much higher than the average levels on a TV drama. So for example, if a TV drama ends an ad break on a intense personal scene, the adverts are going to seem to be much louder. Or like it's coming from Brides Head Revisited to Transformers, and wondering why they sound of different!
They're not louder but more intense.
chemn
shmemn
This FTW.
quimcunx
imprimeo, lamino, distribuo
But I'm not necessarily watching the programme, poised with the remote in my hand alert for the adverts. Sometimes* I'm half watching telly, half on here or doing any number of things which means i don't manage to mute them until they have already annoyed me.
*lol, all the time.
quimcunx
imprimeo, lamino, distribuo
See my post above.
quimcunx
imprimeo, lamino, distribuo
Bear not bare.
Yes. I understand that. But I set the volume so that I can hear the quieter bits of telly programmes perfectly well and find more intense bits no more than appropriately noisy. I do not need the ads to be louder or more intense. I need to be able to set the volume and keep it there. There should be a rule that means I can do this. They should not be allowed to set adverts to permanent Eastenders apocaliptic argument level.
They do not benefit from making them so noisy. People just turn the sound off.
I don't understand the problem. I watch the adverts with the mute button pressed. In fact I watch some of the programmes with the mute button pressed while listening to music on the radio. If the story on the television cannot be worked out by the expressions on the faces of the actors and the change of scenery then it isn't worth watching. Long periods of dialogue with close ups of talking heads isn't moving the story forward.
I like music and there isn't much of that on television.
The only time I get annoyed with the adverts is when I visit my mother who likes lots of ITV programmes especially soap operas. She sees the adverts as a chance to take a break and make a cup of tea or a snack but leaves them up loud so that she knows when Corrie or whatever is coming back on. Luckily I have a pocket radio with earphones, but it it is a bit unsociable if she speaks to me.
I like music and there isn't much of that on television.
The only time I get annoyed with the adverts is when I visit my mother who likes lots of ITV programmes especially soap operas. She sees the adverts as a chance to take a break and make a cup of tea or a snack but leaves them up loud so that she knows when Corrie or whatever is coming back on. Luckily I have a pocket radio with earphones, but it it is a bit unsociable if she speaks to me.
chemn
shmemn
Fair enough. I just don't like TV's tendency to turn people into zombies.. and when I'm not watching something I'd rather have some music on in the background than the tele.
This whole thing makes so much more sense when you can see it.
If you look at my hastily drawn diagram below, you'll see the difference between the adverts and the programme (exaggerated for the purposes of this explanation)
The point is, there's no quiet without loud and vice versa. You have ultimate control of the volume with the remote, but really what this means is that you set the maximum, which in the case of my diagram is 1 and -1. But theres a range within this maximum which can be used to create contrasts of quiet and loud. The more you turn up your volume, the greater and therefore more effective and dramatic the contrasts will be. So in a programme someone might be whispering (very thin bit of red on the diagram) and then later on there might be an explosion (red spike on the diagram in the program bracket). In order to get the full contrast, you have to turn it up - the effect is even more on dvds where more of the dynamic range is preserved.
What advertisers try to do is to compress the volume as far as possible within the range you allow (ie. make it into the loud rectangular shape on the diagram), so if you've left the tv at the same volume level as the program, then the whole advert will be as noisy as the explosion (in this example). It might sound louder than the explosion ever did, but this is because the sound is continuous, and therefore seems more intense. Someone playing a single brief note might seem quieter than a continuous sound, but the volume could in fact be exactly the same.
But adverts can only be so loud - anyone who tries to amplify a sound beyond the range (1 and -1 on my diagram) will just end with distortion - like in the second advert block on my diagram - there is no range whatsoever - the sound looks completely flat. It makes it sound pretty bad.
Its the same effect if you were to compare, say, a recording of a piece of classical music, with say, Lady Gaga.
Bla. I have zero life.
Does that make any sense? It does to me.
Edit: Basically my point is that yes, adverts can be and are generally "louder" than programmes, but this is only because they exploit the full volume range that you allow.
If you look at my hastily drawn diagram below, you'll see the difference between the adverts and the programme (exaggerated for the purposes of this explanation)
The point is, there's no quiet without loud and vice versa. You have ultimate control of the volume with the remote, but really what this means is that you set the maximum, which in the case of my diagram is 1 and -1. But theres a range within this maximum which can be used to create contrasts of quiet and loud. The more you turn up your volume, the greater and therefore more effective and dramatic the contrasts will be. So in a programme someone might be whispering (very thin bit of red on the diagram) and then later on there might be an explosion (red spike on the diagram in the program bracket). In order to get the full contrast, you have to turn it up - the effect is even more on dvds where more of the dynamic range is preserved.
What advertisers try to do is to compress the volume as far as possible within the range you allow (ie. make it into the loud rectangular shape on the diagram), so if you've left the tv at the same volume level as the program, then the whole advert will be as noisy as the explosion (in this example). It might sound louder than the explosion ever did, but this is because the sound is continuous, and therefore seems more intense. Someone playing a single brief note might seem quieter than a continuous sound, but the volume could in fact be exactly the same.
But adverts can only be so loud - anyone who tries to amplify a sound beyond the range (1 and -1 on my diagram) will just end with distortion - like in the second advert block on my diagram - there is no range whatsoever - the sound looks completely flat. It makes it sound pretty bad.
Its the same effect if you were to compare, say, a recording of a piece of classical music, with say, Lady Gaga.
Bla. I have zero life.
Does that make any sense? It does to me.
Edit: Basically my point is that yes, adverts can be and are generally "louder" than programmes, but this is only because they exploit the full volume range that you allow.
Attachments
GarfieldLeChat
fucking awesome but wrong
great way to save the enviroment.
I love turning on a 5 bar heater and then opening windows so that i get occasional wafts of hot air but don't get too stuffy...
and think that tea tastes better if you only use the water from the middle of the kettle so boil a full one but pour away the top and bottom parts so I can have that middle water tea taste.
i also have rain forests cut down for shits and giggles too...
mute button FTW.
the society for eradication of television suggests you should watch 20 mins a day with no sound on to desensitise yourself to it ...
kabbes
First intersubjective, then internalised
I used to mute them until the mute button broke -- now I either change the channel or put it on standby instead. It's a bloody liberty, is what it is.
You can't avoid the adverts on 4OD, incidentally. Only on iplayer, but of course the BBC doesn't have adverts anyway!
You can't avoid the adverts on 4OD, incidentally. Only on iplayer, but of course the BBC doesn't have adverts anyway!
ska invita
back on the other side
In our home ad breaks create a pavlovian reaction to leap to the remote control and hit mute.
I am! Thats exactly how I watch TV
The worst is radio - commercial radio is completely unlistenable to me as a result. Must admit its also put me off using spotify unless im really desperate (at least spotify ads arent that much louder)
Oh yeah? When I watch 4OD things it seems to have no ads at all?
Been like this since ads have been on telly IIRC. Seems a bit behind the times to whinge about it now...
Pickman's model
sunset spires and twilight woods
why don't you simply go into the fucking kitchen and make yourself a cup of tea during the ad breaks? 
kabbes
First intersubjective, then internalised
I'm really confused by this. I watch 4OD relatively frequently and they've had ads for a long time now.
magneze
🎧
It's definitely got worse..
Jeremy Kyle report?
5t3IIa
Registered User
Not today. I am in the arena of the unwell.
PacificOcean
Unhinged User
The do have rules for this, only this week the channel Yesterday got in trouble with the ASA for having ad breaks to loud in relation to the programme.
xes
F.O.A.D
Sky pluss has a pause button. This has ment I don't even get hypnotised by the scummy fucking wank filled ads on silent. But I do miss the begining of the second half of what ever I'm watching quite often 
Other times i just flick, and end up watching something completly different. Fuck adverts, they can all fuck off to fuck and back.
Other times i just flick, and end up watching something completly different. Fuck adverts, they can all fuck off to fuck and back.You are too unwell to lay on the sofa and watch Jeremy Kyle? Do you have any idea how ridiculous that sounds to me? Or anyone else who ever is ill?
quimcunx
imprimeo, lamino, distribuo
quimcunx
imprimeo, lamino, distribuo
PacificOcean
Unhinged User
Sky pluss has a pause button. This has ment I don't even get hypnotised by the scummy fucking wank filled ads on silent. But I do miss the begining of the second half of what ever I'm watching quite often
There is a skill to this.
I am the master at it. I can almost time it so it starts on the first frame of the second half after FF even at 12!
The other half usually misses about 15 minutes of the second half and we have another five minutes of faffing about trying to find the start again.
I have now confiscated the remote when it comes to ad skipping.
Similar threads
