Pingu
Credo
first some background
different insurers have different risk profiles. some just want low risk unlikely to make a claim type customers. Other are prepared to take on more risk. so the ones that want just low risk customers will load the fuck out of anyone who they feel doesnt match their model of what makes a ow risk customer. this way they deter them from insuring with them and if they do the premium is so high then they can justify it.
each insurance company will have data that gives them the ability to build various models to predict the likelyhood of a person claiming. Age, area in which you live, type of car, cost of repairing that car if it should be in an accident etc.
I am assuming none of the above is news to most people but just in case...
data can be analysed to fuck. If you have the right tools and data you can predict the influencers on pretty much anything. You will never be 100% accurate but the odds of you being correct will increase significantly.
for example. An austrailian bank (The National Austrailia Bank) used its customer and bought in data during the launch of a new credit card a few years ago (2003). They used a database engine and analytical tool that allowed them to look at each customer individually and then determine the most likely method of approach that would work for that individual. Firstly they profiled the prospect list to see who they wanted as customers, so if you were a high risk of defaulting you never made the final prospect list.
They then used various methods of contacting the prospects ranging from emails to personal visits. They used an incentive that had been tailored for that individual in order to increase the likelihood that they would take up the new credit card. This ranged form introductory interest rates though to vouchers for money off stuff that they knew the person would be likely to buy.
The number of people taking up the offer was 25 times higher than for any other campaign they had run.
Since then the technology used has moved on and the tools they used are in use at at least 5 UK insurance companies.
So they do have the means to do an individual risk profile should they want to. What they actually do is to group similar people together based upon profiles etc that are determined by some very bright people (actuaries etc) and these profiles/risk models are then loaded into the computer.
when you lob in your data its compares your data against these models and then computer determines how much the baseline premium should be loaded based upon how you fit into one of these models. Or if they will even offer you cover based upon that companys risk model
there is more and more data being collected about us and its only a matter of time before each of us has tehir own profile on some of these systems. The opportunities for cross marketing products etc makes this sort of thing very attractive to thsoe with the power and money to do the analysis
for anyone really interested the technologies we use to enable individual customer segmentation are:
Teradata (database)
Teradata relationship manager (CRM tool)
SAS (whizzy analytical tool)
KXEN (predictive analytic suite0
Ab-Initio (ETL tool for moving and doing stuff to data - used in loading data from external systems)
Goldengate (Same as above)
different insurers have different risk profiles. some just want low risk unlikely to make a claim type customers. Other are prepared to take on more risk. so the ones that want just low risk customers will load the fuck out of anyone who they feel doesnt match their model of what makes a ow risk customer. this way they deter them from insuring with them and if they do the premium is so high then they can justify it.
each insurance company will have data that gives them the ability to build various models to predict the likelyhood of a person claiming. Age, area in which you live, type of car, cost of repairing that car if it should be in an accident etc.
I am assuming none of the above is news to most people but just in case...
data can be analysed to fuck. If you have the right tools and data you can predict the influencers on pretty much anything. You will never be 100% accurate but the odds of you being correct will increase significantly.
for example. An austrailian bank (The National Austrailia Bank) used its customer and bought in data during the launch of a new credit card a few years ago (2003). They used a database engine and analytical tool that allowed them to look at each customer individually and then determine the most likely method of approach that would work for that individual. Firstly they profiled the prospect list to see who they wanted as customers, so if you were a high risk of defaulting you never made the final prospect list.
They then used various methods of contacting the prospects ranging from emails to personal visits. They used an incentive that had been tailored for that individual in order to increase the likelihood that they would take up the new credit card. This ranged form introductory interest rates though to vouchers for money off stuff that they knew the person would be likely to buy.
The number of people taking up the offer was 25 times higher than for any other campaign they had run.
Since then the technology used has moved on and the tools they used are in use at at least 5 UK insurance companies.
So they do have the means to do an individual risk profile should they want to. What they actually do is to group similar people together based upon profiles etc that are determined by some very bright people (actuaries etc) and these profiles/risk models are then loaded into the computer.
when you lob in your data its compares your data against these models and then computer determines how much the baseline premium should be loaded based upon how you fit into one of these models. Or if they will even offer you cover based upon that companys risk model
there is more and more data being collected about us and its only a matter of time before each of us has tehir own profile on some of these systems. The opportunities for cross marketing products etc makes this sort of thing very attractive to thsoe with the power and money to do the analysis
for anyone really interested the technologies we use to enable individual customer segmentation are:
Teradata (database)
Teradata relationship manager (CRM tool)
SAS (whizzy analytical tool)
KXEN (predictive analytic suite0
Ab-Initio (ETL tool for moving and doing stuff to data - used in loading data from external systems)
Goldengate (Same as above)
